Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks
More Marketing News →Logo, identity, and branding, are all words that seem to be interchangeable amongst the general public. Generally, it’s just us designers and marketers that to get all worked up about the differences. I can’t count how many cups of coffee were assaulted with a roundtable of fuming designers complaining about the lack of respect “real branding” gets versus the $99.00 logo mills that continually “steal” work form us. A recent inquiry from a friend made me think about logo design and branding from a different perspective. Maybe all he needed WAS a logo. “Hey Drew, I need a logo for
More Marketing News →I have always been a little confused about “Cloud Computing” and what it really means or what benefits hit holds for my business. What are the risks of moving our data to the cloud? How does accessing the cloud work when it comes to productivity and my company? A lot of these questions were recently answered – as well as many other needs my company has. When I met with Scale Faster, a cloud based I.T. managed services company in central Iowa, the definition of cloud computing and managed I.T. was suddenly made very clear. That and the innovative “retail”
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