CreateWOWmarketing travels through rural Iowa asking the simple question, “Is your brand too big to smile?” Finding that small town courtesy and respect seems to reflect in a size of company brand as well, Andrew B. Clark (The Brand Chef) questions why and how your brand could benefit from just a simple smile. 🙂
More Marketing News →People want to do their own marketing, advertising and PR to save money. Unfortunately (or fortunately – however you want to look at it), What they quickly realize is that time IS money and lots of time is going to be spent trying to…
More Marketing News →If you didn’t realize it, AGRICULTURE is big business – not just the growing of plants and livestock production aspects, which luckily has seen an uptick even in the struggling financial economy as of late. We’re talking the business of being involved in the “Ag” world. Agritourism, Ag education, Ag sciences and others have all seen a huge surge of interest and involvement in the past decade. No longer do we drive through the green fields of Iowa, Nebraska and other Midwest states and just see corn, beans, pigs, cows, more corn, more beans, more pigs… well, you get our
More Marketing News →The view on whether social media is a distraction or a necessity during the workday is a polarizing topic. If you are on Julie Morgenstern’s side then one should limit their SM usage to 10 minutes a day, because you have a business to run after all. On the other end of the spectrum you will find Peter Shankman who believes you must always look at potential new clients and what your competition is doing. In some cases social media use may not even be up to you at all, but to your boss or the corporations view point on
More Marketing News →I just started at CreateWOWMarketing on the 10th and I want to be indispensable! It is easy for most of us to be a small cog in the great machine of the company. You just do the minimum and reap the rewards of your biweekly paycheck. There are some people who want more and realize that the work atmosphere has changed recently, and has become far more competitive. I want to be the one that keeps the machine running, so that without me everything will fall apart. Often when you are an outstanding worker you will discover that even more
More Marketing News →On Wednesday of last week, I gave Mediacom a call on the Social Media Phone. HOW? By doing this, I posted on Twitter: “Hey Mediacom, my web connection is on the fritz, can you guys please give me a call?” Why did I post it to Twitter instead of just picking up my “real” phone? Well, a couple reasons: I HATE being on hold. And anyone that’s EVER called Mediacom knows that’s their favorite game. And I know from past engagements that Mediacom is listening and answers the “Social Media Phone” Is Social Media becoming a new channel for customer
More Marketing News →The internet has given access to information that just 10 years ago was incredibly hard to find. In a simple Google search, you could find the gross national product of Norway or simply strive to understand what a “Gross National Product” is in the first place. (yes, I had to look it up to just make sure I remembered Econ-101.) 🙂 There, see? I just opened this post with a “Smart” move to the internet to make sure I wasn’t just referencing subject matter that made me sound astute. That’s the conundrum of endlessly accessible content. Some (most, I assume)
More Marketing News →This is the time of year that family, friends coworkers and clients alike gather to exchange the gift of cherished relationships and good wishes for a New Year. From the obligatory Christmas card and phone call to the newly added FaceBook posts and tweets this week, the requisite merriment and well-wishing is in full swing! At the office, co-workers will play “Secret Santa” to those they generally don’t speak to for the other 51 weeks of the year. And vendors by the bus load will show up in your waiting rooms and reception areas adorned with tins-upon-tins of popcorn and
More Marketing News →At CreateWOWmarketing, it’s no secret that cause marketing is close to our hearts and always something we’re looking out for – for ourselves and for our clients. It’s a fantastic way to give back to a specific movement, cause, foundation or charity while raising the awareness of your brand. CreateWOW has a done a lot of marketing for non-profits and foundations since its inception, and it never seems to get any less rewarding. With that, our friends over at Boesen the Florist have decided to show us exactly how it’s done! As one of the biggest privately owned florists in
More Marketing News →Interactive marketing has shifted, it’s no longer restricted to two domains… Duh, right? I say that with a slight smirk… Simply because I still find the need to say it… GAH! Many marketers are still under the impression that interactive market-share battles are only fought within Google search results and on the corporate website. In reality, marketing spread its reach to other areas (where brand conversations actually occur) years ago: social networks, bookmarking and rating sites and blogs, just to name the obvious. And all of this happened right under the noses of Maxie Marketer and Polly PR while they
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