CreateWOWmarketing travels through rural Iowa asking the simple question, “Is your brand too big to smile?” Finding that small town courtesy and respect seems to reflect in a size of company brand as well, Andrew B. Clark (The Brand Chef) questions why and how your brand could benefit from just a simple smile. 🙂
In this case, size doesn’t matter.
Hi Jeffrey –
Thanks for swooping in and adding your 2¢ worth. And I do have to agree with you on this one. Even BIG brands need to think of the small things when building a positive brand experience.