Midwest Marketer’s Birthday – With Cattle?

By on   /   Blog, SPOKE News, Web Video  
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Midwest Marketer or not, what do most of you do for your birthday? Party? Sure. Gather with friends and celebrate another successful year of living? Of course! But how many of you get to walk the beautiful fields of Iowa shooting video of Corriente cattle? Just us select few Midwest marketers, that’s who! Birthday’s aside, I was so impressed with the Yoke S Ranch’s facilities and their cattle, I wanted to make a quick video about it. If you’re looking for outstanding flavor and nutrition in your beef as well having the advantage of being grass fed and antibiotic-free; the

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The Only Social Media Question You Need to Answer

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Do you want to understand interactive marketing (social media), or do you want someone to handle it for you? It’s an important and honest question you should ask yourself. It can help you decide where your time is best spent and what’s most important to you. We have clients that know they need interactive marketing, but don’t understand what it is and where they will find value. It’s important for us to educate our customers on what interactive marketing is and how to measure the value. We should note that not every business will use interactive marketing the same, along

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The Redesign of Google Maps

By on   /   Blog, Design, Industry News, Interactive Media, Strategy, Technology  

One of the most important things we do at CreateWOWmarketing is “feed the Google.” A process of creating and presenting relevant content that can be found. With every client we work with, we teach them about “feeding the Google”, what it means, why it’s important and how it creates value. Google is the largest search engine in the world, so it makes sense. Keep in mind, YouTube is the second largest search engine in the world and Google owns YouTube. So what does that mean? If you’re not “feeding the Google”, you are missing out on potential business. With the

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Weibo: The Biggest Unknown Social Media Platform

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Social Media Marketing  

Weibo. Unless you’ve lived in China for some period of time, I’d wager that this is an unfamiliar term for you, yet as a business professional, it’s time you two become acquainted. Weibo (微薄) is the stylized Mandarin term for “microblog”, a service native to China that in recent years has ignited like a wildfire across mainland netizens, akin to how Twitter has become so common-place in the United States. By “wildfire,” I mean the most popular Weibo platform, Sina Weibo (www.weibo.com), sees over 100 million posts per day (with 503 million registered users). Since 2009, most “Western” social media

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An Enterprise Social Network That’s Sweet As Honey

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Are you in a business where it’s next to impossible to keep everyone on the same page? Maybe you need to invest in enterprise social networking. It allows for a private online environment where you can share, discuss and keep everyone up to date on projects. Honey, a new enterprise social network is free for business of 10 people or less. If you have more than 10 employees, check out their reasonable pricing options. Honey is different from some of the other social enterprise networks because you can choose how you want information to come to you. If you want

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How Technology Is Impacting Humanity

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Technology has been integrated into our daily lives thanks to smartphones, tablets, and social media. A new era has begun and could drastically change the landscape again. Wearable technology provides a way to extend the user experience and put even more data around your wrist or on your head. The line separating the lives we lead and the technology we use has become thin. It has enabled us to do even more with less. A View From Google Glass With the advancement of tools like Google Glass, a wearable computer that rests on your face like a pair of glasses,

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CreateWOW HD Web Video – “Behind The Curtain”

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CreateWOW went down to Winterset, Iowa yesterday and shot some great HD web video for a new client of ours. The trip was wet and wild, but the shoot went really well. Interviews, talking head and testimonials are easy to capture in HD video for web when you have the right team on your side! Thanks to the folks at Madison County Medical Associates for allowing us to take up your facility manager’s office for the afternoon. We appreciate your time, your patience and your SWEAT! Maybe next time the air conditioner will be working?

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Social Media Marketing CAN Help SEO!

By on   /   Blog, Brand Marketing, Education and Training, Social Media Marketing  

The argument continues about the value of your social media marketing on SEO. I’m here to say it once and for all, Social Media Marketing CAN Help SEO! Having accounts in FaceBook, Twitter, Google+, Pinterest et al., isn’t the end all and be all for your social media marketing efforts. That, at best is a “Level 1” effort of a good 4-Level potential program.  With strategy, content and the right marketing communications partners (yes, you need help and CAN NOT do it alone), the integration of social media into your marketing plans can boost Search Engine Page Positions (SEPP) as well

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Marketing 101 – Testing Is Imperative

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One of my colleagues recently asked me,”…out of all the categories of marketing, including online marketing, marketing strategy, ‘Web 2.0,’” yes he used “Air Quotes,” “…market research, etc., what was the most important?” Without hesitation I burst with, “Man, it’s Marketing 101 – Testing is imperative!” Many of my marketing friends might argue and profess that if you don’t have the right positioning statement, reach the target audience, timing, or have the right offer, you won’t succeed. And to that I say SURE! In fact, those are the very elements of a successful campaign that can be identified through proper

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Facebook’s Graph Search Just Made Content Marketing More Powerful

By on   /   Blog, Brand Marketing, Interactive Media, Social Media Marketing  

If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in Facebook more of an honest “query-style” approach – wherein it will search for your specific terms as usual, but also suggest related results based on varying degrees of separation between your query and the related returns. So, from a content marketing standpoint, if you have been strategically building relevant content through your posts on and to Facebook, Facebook’s Graph Search just made your content marketing more powerful! From NBCNews.com:

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