This is a simple concept. Social media isn’t about me. If I have something to say that benefits others, I share it. Sure, I tweet about getting a parking ticket. I toot my horn when I get a good project. Heck, I even posted about my dog dying. It’s cathartic, supportive and reliable… That’s inevitable. But social media isn’t about ME. Social media is about community. Social media brings an ever-changing world together in one voice. Sometimes it creates a lasting impression. Sometimes it leaves a bad taste. Like it or not, social media, at its core, is for the
More Marketing News →Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their clients based on “plays” they learned back in the bush leagues? The traditional approach to marketing is too linear for today’s world. Today’s target audience is constantly moving, growing and learning new technologies. But much of the marketing we see today is still formulaic and trite, as if someone in 1976 created “The Playbook For Successful Marketing” and it’s been dogmatically followed ever
More Marketing News →Create page depth. Use “these” keywords and SEO-friendly content. Blog… Blog… Blog… Post… Post… Post… I sat in a client’s office earlier this week chanting the same words that I’ve been chanting for the last three years. And then, as if I was on autopilot, I detached myself and heard myself say… “Strategic social media marketing isn’t so much having the social media tools, but knowing where and when to use them to support your brand and your targeted market.” Oh my God, did I really say that out loud? I sound like I just read it out of a
More Marketing News →Companies are diving into social media with a vengeance. It’s like they saw the boat in the port for months (years?) and just bought tickets and boarded when they saw the mooring lines being cast off. WHY? Tracking! Everyone is out there selling the tools and the “engagement,” but no one is talking about how to measure success. We constantly hear “…what about the ROI of social media?” Well, listen up. Determining the ROI of social media marketing and your efforts through your blog/website is imperative. Too many sites have the tools installed for great engagement, but how do you
More Marketing News →
