One must be mindful of company name when joining social media outlets. Facebook and Twitter have millions of users so one assumes this tool would be on the forefront of any business person’s mind before making a huge name announcement. Alas, last week Netflix CEO Reed Hastings announced that Netflix has transformed its DVD via mail side of the business into Qwikster. This change makes sense with streaming video gaining popularity while one-day Qwikster may go the way of cassette tapes. Although, that is neither here nor there. The real issue at hand is that the people at Netflix neglected
More Marketing News →Most of us realize by now that a big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers, but after a recent conversation, I found this bared repeating. “A big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers…” We had a client mention wanting to have many more Twitter followers and Facebook fans then they do presently. When pressed as to why, there wasn’t a clear answer. Social media can’t be thought of as a way to create “instant sales” but, instead, as a communication tool to truly build your brand. Companies and businesses never
More Marketing News →
A business blog is a key part of any inbound marketing program. There are 5 fundamental benefits to business blogging: 1) Promote and Position Yourself / Your Company as a “Thought Leader” Each well-written post on a business or personal blog is a public declaration of your thought leadership, integrity, humor, and professional insights. You don’t have to debate the laws of physics (unless that’s your bailiwick) to get recognition. For example, a summary of recent changes in your industry, or a reaction to a recent news article can be extremely effective blog posts. Set up Google Alerts and feed
More Marketing News →I can’t tell exactly why more local businesses aren’t using Foursquare, but I imagine it has to do with not understanding Foursquares potential. The lack of knowledge with this not too new (debuted in March of 2009) social media tool is still huge. Foursquare has 8 million people using it worldwide and 250,000 merchants taking advantage of the business platform. At the same time LinkedIn has 100 million users and 2 million businesses worldwide that have a company page. Owners need to be aware that they can reward customers for loyalty, for simply visiting their business or attending a special
More Marketing News →The view on whether social media is a distraction or a necessity during the workday is a polarizing topic. If you are on Julie Morgenstern’s side then one should limit their SM usage to 10 minutes a day, because you have a business to run after all. On the other end of the spectrum you will find Peter Shankman who believes you must always look at potential new clients and what your competition is doing. In some cases social media use may not even be up to you at all, but to your boss or the corporations view point on
More Marketing News →It is official you (and your Mother) can now buy a share of LinkedIn As we wrote in a previous post, more social media stocks are going public this year. LinkedIn has beat Facebook, Skype, Zynga, Twitter and Groupon to the metaphorical punch. The price per share at closing time May 19th had settled on $94.25 more then doubling the IPO of $45. That means that the market value represents almost 37 times last years sales for LinkedIn or $8.9 billion. Lets compare this to Google Inc’s shares that are valued at just under six times sales for 2010. Warning
More Marketing News →I am not going to lie; I have only been using Skype for five months. At my last position it was used in office to ask a quick question or discuss lunch plans. My first interview with Andrew, aka The Brand Chef, was over Skype. Last night I was going through my old business magazines and ran across an Inc. article from 2005. The article was about eBay buying Skype for $2.6 billion. I thought to myself, ‘Didn’t Microsoft just buy Skype?’ EBay admitted to overpaying for Skype in 2007. This could be true, but perhaps they just bought it
More Marketing News →There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans. One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among small business jumped from a meager 12% in 2008 to 24% in the following year (Yes, doubled). Of those using social media, 69% post regular updates / articles of relevance to sites like FaceBook and LinkedIn. Two additional stats that made me smile were: 54% monitor positive / negative feedback via social networks,
More Marketing News →At CreateWOWmarketing, it’s no secret that cause marketing is close to our hearts and always something we’re looking out for – for ourselves and for our clients. It’s a fantastic way to give back to a specific movement, cause, foundation or charity while raising the awareness of your brand. CreateWOW has a done a lot of marketing for non-profits and foundations since its inception, and it never seems to get any less rewarding. With that, our friends over at Boesen the Florist have decided to show us exactly how it’s done! As one of the biggest privately owned florists in
More Marketing News →They were once a prospect…. then a lead… then a presentation opportunity… Then… well, you know the routine. But now that you’ve landed this whale (for lack of a better term), what happens? You’ve finally contracted with this client. Does the attention to this particular fish scale back (no pun intended). Is it all about the conquest? Is the honeymoon over? Well, I’m here to tell you, it better not stop there. Continued customer engagement is key to your business’ sustainability – the key to your success – and honestly should be the easiest part of your job. Or would
More Marketing News →
