Playing Like The Big Dogs – Make Marketing a Priority

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What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t you as big as Coke?” What would be your answer? Without a lot of drama and fanfare, the answer is simply marketing. Coke made (and still makes) Marketing a Priority. (Here’s their 2013 annual report just to verify.) And you can look at the annual reports of Pepsi, Doritos, General Motors, IBM, Apple,

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