Facebook’s Little Advertising Shell Game: Why You Should Do More Than Boost Post

By on   /   Blog, Education and Training, Industry News, Interactive Media, Marketing, Social Media, Social Media Marketing, Strategy  
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It’s tempting. There it is, click it. “Boost Post.” – C’mon, BOOOOOOOST IT…  Everyone is doing it. I triple-dog dare you! Or… should you take the leap with bigger Facebook Advertising strategies? Yes, it’s the Facebook Advertising one-click answer – like peer-pressure. In one simple click, you purportedly get a “boost” to your business post; promising more eyes, more action, and more customers.  But if you’d paid attention to recent changes on Facebook, you would have witnessed the “Business Management” interface updates as well as the focus put on actual Facebook Advertising through the platform. Considering the abundance of recent

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The Only Social Media Question You Need to Answer

By on   /   Blog, Brand Marketing, Interactive Media, Social Media Marketing  
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Do you want to understand interactive marketing (social media), or do you want someone to handle it for you? It’s an important and honest question you should ask yourself. It can help you decide where your time is best spent and what’s most important to you. We have clients that know they need interactive marketing, but don’t understand what it is and where they will find value. It’s important for us to educate our customers on what interactive marketing is and how to measure the value. We should note that not every business will use interactive marketing the same, along

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How Technology Is Impacting Humanity

By on   /   Blog, Education and Training, Interactive Media, Social Media Marketing  

Technology has been integrated into our daily lives thanks to smartphones, tablets, and social media. A new era has begun and could drastically change the landscape again. Wearable technology provides a way to extend the user experience and put even more data around your wrist or on your head. The line separating the lives we lead and the technology we use has become thin. It has enabled us to do even more with less. A View From Google Glass With the advancement of tools like Google Glass, a wearable computer that rests on your face like a pair of glasses,

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5 Crucial Reasons for Business Blogging

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A business blog is a key part of any inbound marketing program. There are 5 fundamental benefits to business blogging: 1) Promote and Position Yourself / Your Company as a “Thought Leader” Each well-written post on a business or personal blog is a public declaration of your thought leadership, integrity, humor, and professional insights. You don’t have to debate the laws of physics (unless that’s your bailiwick) to get recognition. For example, a summary of recent changes in your industry, or a reaction to a recent news article can be extremely effective blog posts.  Set up Google Alerts and feed

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Free Word Of Mouth And Customer Analytics, Why Not?

By on   /   Blog, Social Media Marketing  

I can’t tell exactly why more local businesses aren’t using Foursquare, but I imagine it has to do with not understanding Foursquares potential. The lack of knowledge with this not too new (debuted in March of 2009) social media tool is still huge. Foursquare has 8 million people using it worldwide and 250,000 merchants taking advantage of the business platform. At the same time LinkedIn has 100 million users and 2 million businesses worldwide that have a company page. Owners need to be aware that they can reward customers for loyalty, for simply visiting their business or attending a special

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Optimize Your WordPress Posts / Pages in 10 Quick Minutes

By on   /   Blog, Education and Training, Interactive Media, Social Media Marketing  

With some encouragement (pleading) from our clients, we’ve gone ahead and put together some tips and tricks for organic search engine optimization using the WordPress plug-in called All in One SEO Pack. This is a general overview and just the beginning to the organic SEO process. Future videos will go into further detail on writing for SEO content and working with local search for optimization. We will have more “How-To” video tips, trick and techniques for organic SEO, marketing, brand management and more in the future.   If you’d like to see something specific, please feel free to comment below OR

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An (Obvious) Vision Of Interactive Marketing

By on   /   Blog, Brand Marketing, Interactive Media, Social Media Marketing  

Interactive marketing has shifted, it’s no longer restricted to two domains…  Duh, right?  I say that with a slight smirk…  Simply because I still find the need to say it… GAH! Many marketers are still under the impression that interactive market-share battles are only fought within Google search results and on the corporate website. In reality, marketing spread its reach to other areas (where brand conversations actually occur) years ago: social networks, bookmarking and rating sites and blogs, just to name the obvious. And all of this happened right under the noses of Maxie Marketer and Polly PR while they

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“Social Media” Sleeps with the Fishes

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I hope you’re still with me and please let me explain. Like many of us, I live in an always on, hyper-connected, socially engaging, linking, tweeting, statusing, emailing, automating, filtering, searching, blogging, podcasting, video’ing world that accelerates geometrically each few months. In this world it’s hard to remember that most businesses are still NOT doing much of the above as part of an overall web strategy. If I meet with 100 businesses over the next week, I’ll find that 50 are “experimenting” with some of the above and perhaps 1 or 2 are strategically using over 50% of the tools

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