Email marketing, for some, remains a mystery. From list procurement to communications strategies to drop schedules and more, the intricacies that go into an effective email marketing campaign make the channel somewhat difficult to grasp, let alone manage. But if done properly, and with purpose, an email campaign can not only raise brand awareness within your target audience, but increase actions that benefit your bottom line – whether that means taking action on a goal or mission, or clicking through to purchase a product or schedule a service. We recently sat in with a local marketing communications class where the
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