While doing a little marketing business in South Carolina, I had the opportunity to compare three variations on web video solutions. We shot this video using a Sony AVCHD camera, an iPad as well as a DroidX. You can see the differences in quality, but when it comes to web video, getting the message out is more important. These are just some common sense web video solutions that YOU can try out. Take a look and see how easy it is to create WOW in your own web video!
More Marketing News →CreateWOWmarketing travels through rural Iowa asking the simple question, “Is your brand too big to smile?” Finding that small town courtesy and respect seems to reflect in a size of company brand as well, Andrew B. Clark (The Brand Chef) questions why and how your brand could benefit from just a simple smile. 🙂
More Marketing News →The marketing communications business is often misunderstood in terms of value, benefit, and, unfortunately, getting paid. As a creative services firm, prospects often ask communications professionals (us) to do work for free – also known as “speculative creative” or “pitching” in order for the client to determine whether or not they will hire us. It’s the old “try the milk before you buy the cow” scenario and it happens in the marketing communications profession on a daily basis. While some marketing professionals succumb to this dog and pony show in the hopes of getting paid if their results are satisfactory
More Marketing News →People want to do their own marketing, advertising and PR to save money. Unfortunately (or fortunately – however you want to look at it), What they quickly realize is that time IS money and lots of time is going to be spent trying to…
More Marketing News →If you didn’t realize it, AGRICULTURE is big business – not just the growing of plants and livestock production aspects, which luckily has seen an uptick even in the struggling financial economy as of late. We’re talking the business of being involved in the “Ag” world. Agritourism, Ag education, Ag sciences and others have all seen a huge surge of interest and involvement in the past decade. No longer do we drive through the green fields of Iowa, Nebraska and other Midwest states and just see corn, beans, pigs, cows, more corn, more beans, more pigs… well, you get our
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A business blog is a key part of any inbound marketing program. There are 5 fundamental benefits to business blogging: 1) Promote and Position Yourself / Your Company as a “Thought Leader” Each well-written post on a business or personal blog is a public declaration of your thought leadership, integrity, humor, and professional insights. You don’t have to debate the laws of physics (unless that’s your bailiwick) to get recognition. For example, a summary of recent changes in your industry, or a reaction to a recent news article can be extremely effective blog posts. Set up Google Alerts and feed
More Marketing News →I can’t tell exactly why more local businesses aren’t using Foursquare, but I imagine it has to do with not understanding Foursquares potential. The lack of knowledge with this not too new (debuted in March of 2009) social media tool is still huge. Foursquare has 8 million people using it worldwide and 250,000 merchants taking advantage of the business platform. At the same time LinkedIn has 100 million users and 2 million businesses worldwide that have a company page. Owners need to be aware that they can reward customers for loyalty, for simply visiting their business or attending a special
More Marketing News →Some days I sit back in my chair and wonder, “Why the heck isn’t anyone posting?” It’s not for a lack of information. It’s not for a lack of inspiration. It just falls on that blank page! It’s too intimidating. It’s too… blank; so your mind goes blank. In attempts to alleviate that, I’ve coached my clients to keep a journal, either digitally in EverNote, or the “Old fashioned way” in a notebook, of ideas, snippets, quips or even a doodle that would later inspire a blog post (and I’ve changed “blog post” to “article” for most clients – that’s
More Marketing News →The view on whether social media is a distraction or a necessity during the workday is a polarizing topic. If you are on Julie Morgenstern’s side then one should limit their SM usage to 10 minutes a day, because you have a business to run after all. On the other end of the spectrum you will find Peter Shankman who believes you must always look at potential new clients and what your competition is doing. In some cases social media use may not even be up to you at all, but to your boss or the corporations view point on
More Marketing News →I just started at CreateWOWMarketing on the 10th and I want to be indispensable! It is easy for most of us to be a small cog in the great machine of the company. You just do the minimum and reap the rewards of your biweekly paycheck. There are some people who want more and realize that the work atmosphere has changed recently, and has become far more competitive. I want to be the one that keeps the machine running, so that without me everything will fall apart. Often when you are an outstanding worker you will discover that even more
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