Content Marketing? Blogging? Digital PR? Journaling? E-News? We’ve heard a number of terms for it, but whatever you call it, it’s important. Content Marketing (what we call it here at SPOKE) is a strategy that should be present in every aspect of your marketing plan. It builds brand narrative and reinforces market knowledge and authority all while being infinitely packageable and a valuable source of sales support. Bring Clients Closer By Building Your Brand Narrative: Brands need to communicate. It should be core to their nature. By telling stories (Content Marketing) Brands increase the ability to connect to their target audience
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