Brand communications strategies vary from company to company. But one constant is the need for a clear voice and a suitable score. How do you keep your brand voice in tune? After almost a decade of listening to the “solo brand voice,” we’re seeing a resurgence in the corporate “brand choir.” With that comes the need for better understanding, better storytelling and better management of corporate brands from the top down. Whether B2B or B2C, diversified corporations with multiple possible brand story-lines have a challenge ahead of them. And the need for consistency and a brand-centric communications plan is paramount
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