Most of us realize by now that a big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers, but after a recent conversation, I found this bared repeating. “A big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers…” We had a client mention wanting to have many more Twitter followers and Facebook fans then they do presently. When pressed as to why, there wasn’t a clear answer. Social media can’t be thought of as a way to create “instant sales” but, instead, as a communication tool to truly build your brand. Companies and businesses never
More Marketing News →While doing a little marketing business in South Carolina, I had the opportunity to compare three variations on web video solutions. We shot this video using a Sony AVCHD camera, an iPad as well as a DroidX. You can see the differences in quality, but when it comes to web video, getting the message out is more important. These are just some common sense web video solutions that YOU can try out. Take a look and see how easy it is to create WOW in your own web video!
More Marketing News →People want to do their own marketing, advertising and PR to save money. Unfortunately (or fortunately – however you want to look at it), What they quickly realize is that time IS money and lots of time is going to be spent trying to…
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A business blog is a key part of any inbound marketing program. There are 5 fundamental benefits to business blogging: 1) Promote and Position Yourself / Your Company as a “Thought Leader” Each well-written post on a business or personal blog is a public declaration of your thought leadership, integrity, humor, and professional insights. You don’t have to debate the laws of physics (unless that’s your bailiwick) to get recognition. For example, a summary of recent changes in your industry, or a reaction to a recent news article can be extremely effective blog posts. Set up Google Alerts and feed
More Marketing News →I can’t tell exactly why more local businesses aren’t using Foursquare, but I imagine it has to do with not understanding Foursquares potential. The lack of knowledge with this not too new (debuted in March of 2009) social media tool is still huge. Foursquare has 8 million people using it worldwide and 250,000 merchants taking advantage of the business platform. At the same time LinkedIn has 100 million users and 2 million businesses worldwide that have a company page. Owners need to be aware that they can reward customers for loyalty, for simply visiting their business or attending a special
More Marketing News →Some days I sit back in my chair and wonder, “Why the heck isn’t anyone posting?” It’s not for a lack of information. It’s not for a lack of inspiration. It just falls on that blank page! It’s too intimidating. It’s too… blank; so your mind goes blank. In attempts to alleviate that, I’ve coached my clients to keep a journal, either digitally in EverNote, or the “Old fashioned way” in a notebook, of ideas, snippets, quips or even a doodle that would later inspire a blog post (and I’ve changed “blog post” to “article” for most clients – that’s
More Marketing News →The view on whether social media is a distraction or a necessity during the workday is a polarizing topic. If you are on Julie Morgenstern’s side then one should limit their SM usage to 10 minutes a day, because you have a business to run after all. On the other end of the spectrum you will find Peter Shankman who believes you must always look at potential new clients and what your competition is doing. In some cases social media use may not even be up to you at all, but to your boss or the corporations view point on
More Marketing News →It is official you (and your Mother) can now buy a share of LinkedIn As we wrote in a previous post, more social media stocks are going public this year. LinkedIn has beat Facebook, Skype, Zynga, Twitter and Groupon to the metaphorical punch. The price per share at closing time May 19th had settled on $94.25 more then doubling the IPO of $45. That means that the market value represents almost 37 times last years sales for LinkedIn or $8.9 billion. Lets compare this to Google Inc’s shares that are valued at just under six times sales for 2010. Warning
More Marketing News →On Wednesday of last week, I gave Mediacom a call on the Social Media Phone. HOW? By doing this, I posted on Twitter: “Hey Mediacom, my web connection is on the fritz, can you guys please give me a call?” Why did I post it to Twitter instead of just picking up my “real” phone? Well, a couple reasons: I HATE being on hold. And anyone that’s EVER called Mediacom knows that’s their favorite game. And I know from past engagements that Mediacom is listening and answers the “Social Media Phone” Is Social Media becoming a new channel for customer
More Marketing News →There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans. One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among small business jumped from a meager 12% in 2008 to 24% in the following year (Yes, doubled). Of those using social media, 69% post regular updates / articles of relevance to sites like FaceBook and LinkedIn. Two additional stats that made me smile were: 54% monitor positive / negative feedback via social networks,
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