Well, thank you, Captain Obvious. Who would think otherwise? But did you catch the “Strategic” part? While the headline seems overly apparent, we’ve witnessed time and time again businesses from solo entrepreneurs to mega-conglomerate Fortune 500s miss the mark when truly strategic communications would have helped. Whether they miss an opportunity to speak up on a business-relevant event or their news feed is so full the brand focus and target of the message is lost, businesses need to make sure communications strategies are in place at all times. Much of this falls under Brand Communications and Public Relations Strategies. What
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