Today, research drives the data and decision-making behind the world’s biggest brands. So why wouldn’t you use research and data in your own brand messaging? I recently coached a client through a brand value study that revealed some pretty clear paths to connecting to their core audience – paths they’d overlooked before… Click the link to read about more —>
More Marketing News →I don’t mean to fire another shot at the marketing community in the U.K., but… What the heck are the marketers for the London 2012 Olympics committee smoking? VIDEO: (we’re sorry. the video could not be re-posted here. If you would like to watch the TELEGRAPH.UK news coverage of the mascots, please go to The Brand Chef Blog to watch.) Sorry about the auto play… (Notice the kids giving the Nazi salute to them? WTH?) To have such a prestigious organization adorn your city would be an honor to last a lifetime. But it seems like the folks marketing for
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