Three Strategic Factors to Successfully Integrating Video Marketing

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, SEO, Strategy, Technology, Web Video  
digital video marketing strategy des moines

Video marketing has become the hottest trend in communications strategies. With the world turning to live streaming and video conferencing during the pandemic, it’s no wonder video has become the smart marketers’ communications tool of choice. Video’s intrinsic entertainment value and increased engagement potential is an audience’s most natural connection to you and your brand outside an actual face-to-face meeting. Now is the best time to kick off that video marketing program. So, how do you get the ball rolling integrating video marketing into your marcom strategy? While you may be a fantastic communicator, quickly adapting to social media, integrating

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Common Sense Web Video Solutions

By on   /   Blog, Social Media Marketing  

While doing a little marketing business in South Carolina, I had the opportunity to compare three variations on web video solutions. We shot this video using a Sony AVCHD camera, an iPad as well as a DroidX. You can see the differences in quality, but when it comes to web video, getting the message out is more important. These are just some common sense web video solutions that YOU can try out. Take a look and see how easy it is to create WOW in your own web video!

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