Hands In The Air

commit to something more than yourself

This is about as political as I get. Considering the events that have unfolded this week (the “untimely” demise of Osama BinLaden), I found it appropriate to speak up. Whatever side of the isle you sit on or whatever God you pray to, take heed. Look beyond yourself – just for 60 seconds. THEN, go back to what you were doing, knowing that there IS more. May 2, 2011: I watched a riveting documentary on Dr. Martin Luther King last night and felt compelled to talk about committing to something. More importantly, the relentless pursuit of committing to something greater

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Small Business Still Requires Big Planning

There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans. One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among small business jumped from a meager 12% in 2008 to 24% in the following year (Yes, doubled). Of those using social media, 69% post regular updates / articles of relevance to sites like FaceBook and LinkedIn. Two additional stats that made me smile were: 54% monitor positive / negative feedback via social networks,

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An (Obvious) Vision Of Interactive Marketing

Interactive marketing has shifted, it’s no longer restricted to two domains…  Duh, right?  I say that with a slight smirk…  Simply because I still find the need to say it… GAH! Many marketers are still under the impression that interactive market-share battles are only fought within Google search results and on the corporate website. In reality, marketing spread its reach to other areas (where brand conversations actually occur) years ago: social networks, bookmarking and rating sites and blogs, just to name the obvious. And all of this happened right under the noses of Maxie Marketer and Polly PR while they

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Social Media Isn’t About ME!

This is a simple concept. Social media isn’t about me. If I have something to say that benefits others, I share it. Sure, I tweet about getting a parking ticket. I toot my horn when I get a good project. Heck, I even posted about my dog dying. It’s cathartic, supportive and reliable… That’s inevitable. But social media isn’t about ME. Social media is about community. Social media brings an ever-changing world together in one voice. Sometimes it creates a lasting impression.  Sometimes it leaves a bad taste. Like it or not, social media, at its core, is for the

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Character Counts In Business Too

Does your company have good character? I’m not talking about the people or “characters” within the company. While the people make up a very important part of it, I’m talking about the character of the company, itself. Good character, like TRUE branding, is based on a very specific set of criteria. For TRUE branding, we’ve determined that the brand must be True, Relevant, Unique and Engaging to have a strong, marketable brand foundation. But when it comes to character, there are six traits that form the strongest foundation: • Trustworthiness • Respect • Responsibility • Fairness • Caring • and

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