Today, research drives the data and decision-making behind the world’s biggest brands. So why wouldn’t you use research and data in your own brand messaging? I recently coached a client through a brand value study that revealed some pretty clear paths to connecting to their core audience – paths they’d overlooked before… Click the link to read about more —>
More Marketing News →Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.
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