Posts Tagged Create WOW Marketing

What’s In A Social Media Name?

One must be mindful of company name when joining social media outlets. Facebook and Twitter have millions of users so one assumes this tool would be on the forefront of any business person’s mind before making a huge name announcement. Alas, last week Netflix CEO Reed Hastings […]

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Social Media = ENGAGEMENT Not Numbers!

Most of us realize by now that a big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers, but after a recent conversation, I found this bared repeating. “A big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers…” We had a client […]

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Common Sense Web Video Solutions

While doing a little marketing business in South Carolina, I had the opportunity to compare three variations on web video solutions. We shot this video using a Sony AVCHD camera, an iPad as well as a DroidX. You can see the differences in quality, but when it […]

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There IS No FREE Lunch!

The marketing communications business is often misunderstood in terms of value, benefit, and, unfortunately, getting paid. As a creative services firm, prospects often ask communications professionals (us) to do work for free – also known as “speculative creative” or “pitching” in order for the client to determine […]

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Should You Pay For Social Media?

People want to do their own marketing, advertising and PR to save money. Unfortunately (or fortunately – however you want to look at it), What they quickly realize is that time IS money and lots of time is going to be spent trying to…

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Latest Spoke Communications Posts

  • marketing in des moines iowa
    Playing Like The Big Dogs – Make Marketing a Priority
    What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t […]...
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    10.5 Tips: Social Media Etiquette
    Blogs, microblogs, social networks like Facebook, Tumblr, Twitter, Snapchat, Instagram, LinkedIn are popping up daily.  Their availability to the masses is exciting and fun, even educational and inspirational.  Never before has it been easier to share knowledge, express creativity, build personal and business brands, and connect with […]...
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  • I Need a Logo For My New Business
    I Need a Logo For My New Business
    Logo, identity, and branding, are all words that seem to be interchangeable amongst the general public. Generally, it’s just us designers and marketers that to get all worked up about the differences. I can’t count how many cups of coffee were assaulted with a roundtable of fuming […]...
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