Posts Tagged Create WOW Marketing

What’s In A Social Media Name?

One must be mindful of company name when joining social media outlets. Facebook and Twitter have millions of users so one assumes this tool would be on the forefront of any business person’s mind before making a huge name announcement. Alas, last week Netflix CEO Reed Hastings […]

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Social Media = ENGAGEMENT Not Numbers!

Most of us realize by now that a big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers, but after a recent conversation, I found this bared repeating. “A big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers…” We had a client […]

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Common Sense Web Video Solutions

While doing a little marketing business in South Carolina, I had the opportunity to compare three variations on web video solutions. We shot this video using a Sony AVCHD camera, an iPad as well as a DroidX. You can see the differences in quality, but when it […]

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There IS No FREE Lunch!

The marketing communications business is often misunderstood in terms of value, benefit, and, unfortunately, getting paid. As a creative services firm, prospects often ask communications professionals (us) to do work for free – also known as “speculative creative” or “pitching” in order for the client to determine […]

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Should You Pay For Social Media?

People want to do their own marketing, advertising and PR to save money. Unfortunately (or fortunately – however you want to look at it), What they quickly realize is that time IS money and lots of time is going to be spent trying to…

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Latest Spoke Communications Posts

  • I Need a Logo For My New Business
    I Need a Logo For My New Business
    July 7, 2015 by
    Logo, identity, and branding, are all words that seem to be interchangeable amongst the general public. Generally, it’s just us designers and marketers that to get all worked up about the differences. I can’t count how many cups of coffee were assaulted with a roundtable of fuming […]...
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  • better marketing communications plan
    3 Easy Steps to Better Marketing Communications
    May 28, 2015 by
    Listen, marketing communications isn’t rocket science. While I’ve seen CMOs and and entire Marketing departments wringing their hands over the most inane of situations, I try to explain, “If we do a bit of strategic thinking to create a program that uses dollars efficiently and produces quality […]...
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  • social media expert
    Beware The Social Media Spell
    May 21, 2015 by
    Unfortunately, this is Social Media Marketing for many: Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Dee… Yeah, sometimes I feel like social media has cast some kind […]...
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