Would you expect to walk into an interview without prepared questions? What about teaching a class – wouldn’t you expect the instructor to have a lesson plan? Then why do so many companies embark on content marketing without a strategy? We see it all the time. “We have a newsletter. We send it out every quarter.” Nothing more… No targeted information… No actionable items… No measurement… No strategy? And generally, that’s the extent of it. How do people do business like that?!? Your content marketing HAS to come with a strategy. If there isn’t thought behind the effort what is
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