Color me inspired. His name is Matt Morgan. Unassuming, but as deep and spiritual as any man I’ve ever met. Matt and I met at the monthly #CIB (Central Iowa Bloggers) event a while back. This is a great event where every first Friday of the month, bloggers, social media newbies and seasoned stud-bolts alike gather in conversation and coffee to share ideas and foster strength in our passion for blogging and social media. It’s a joyful and exciting morning (about 6 hours worth for some) and you’re guaranteed to see a handful of new faces along with the #SMCDSM
More Marketing News →The internet has given access to information that just 10 years ago was incredibly hard to find. In a simple Google search, you could find the gross national product of Norway or simply strive to understand what a “Gross National Product” is in the first place. (yes, I had to look it up to just make sure I remembered Econ-101.) 🙂 There, see? I just opened this post with a “Smart” move to the internet to make sure I wasn’t just referencing subject matter that made me sound astute. That’s the conundrum of endlessly accessible content. Some (most, I assume)
More Marketing News →Create page depth. Use “these” keywords and SEO-friendly content. Blog… Blog… Blog… Post… Post… Post… I sat in a client’s office earlier this week chanting the same words that I’ve been chanting for the last three years. And then, as if I was on autopilot, I detached myself and heard myself say… “Strategic social media marketing isn’t so much having the social media tools, but knowing where and when to use them to support your brand and your targeted market.” Oh my God, did I really say that out loud? I sound like I just read it out of a
More Marketing News →Companies are diving into social media with a vengeance. It’s like they saw the boat in the port for months (years?) and just bought tickets and boarded when they saw the mooring lines being cast off. WHY? Tracking! Everyone is out there selling the tools and the “engagement,” but no one is talking about how to measure success. We constantly hear “…what about the ROI of social media?” Well, listen up. Determining the ROI of social media marketing and your efforts through your blog/website is imperative. Too many sites have the tools installed for great engagement, but how do you
More Marketing News →I don’t mean to fire another shot at the marketing community in the U.K., but… What the heck are the marketers for the London 2012 Olympics committee smoking? VIDEO: (we’re sorry. the video could not be re-posted here. If you would like to watch the TELEGRAPH.UK news coverage of the mascots, please go to The Brand Chef Blog to watch.) Sorry about the auto play… (Notice the kids giving the Nazi salute to them? WTH?) To have such a prestigious organization adorn your city would be an honor to last a lifetime. But it seems like the folks marketing for
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