Interactive marketing has shifted, it’s no longer restricted to two domains… Duh, right? I say that with a slight smirk… Simply because I still find the need to say it… GAH! Many marketers are still under the impression that interactive market-share battles are only fought within Google search results and on the corporate website. In reality, marketing spread its reach to other areas (where brand conversations actually occur) years ago: social networks, bookmarking and rating sites and blogs, just to name the obvious. And all of this happened right under the noses of Maxie Marketer and Polly PR while they
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