Posts Tagged permission marketing

What is it that you’re willing to GIVE AWAY to help build your brand? Branding isn’t necessarily about you, nor is it even about making money (although that helps). Sometimes building a brand less about what you get and more about what you give. Giving part of your brand is a piece of the marketing puzzle that Michael Hyatt talks about in his book, “Platform” and he illustrates this technique wonderfully at his blog, www.MichaelHyatt.com.  Here is a prime example: “7 Reasons To Buy My New Book” From my perspective, if you receive permission from your target audience to GIVE