Trade Show Marketing That Wakes The Dead

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I’ve been in a bit of a trade show marketing mindset lately. Primarily, because I just helped our friends over at pcCentral with their trade show presence for the ABI “Taking Care Of Business” Conference in Des Moines. It also has to do with an ongoing, aching PAIN I have from trade show marketing. Simply put, it all comes down tho this: Why do trade shows always seem like three days of the walking dead? Why can’t exhibitors at least pretend to be excited to be there for more than the reason that they aren’t staring at a flickering computer

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