CreateWOWmarketing was honored to be asked to document the 2012 ABI “Taking Care Of Business” Conference in Des Moines, Iowa. Along with streaming amazing breakout sessions and documenting the trade show, we had the privilege of hearing the Keynote speaker, Jim Collins, author of “Good to Great” and “Great By Choice.” While Mr. Collins didn’t fail to deliver on the keynote (more on that later), we were ultimately BLOWN AWAY by his comfort in allowing us to take a handful of his extremely valuable time to give us his thoughts on the business environment in Iowa. Some immediate takeaways from
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