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marketing communications des moines iowa

Here, you’re going to find a large collection of industry news, updates and information on marketing communications. You’ll be able to find everything from Web video insights and marketing tips and tricks to some of our past rants, raves and reviews on the marketing industry.

This information is accumulated from our past CreateWOWmarketing blog as well as current posts from the Spoke Communications team. Categories and post dates can be found to he right.

If you have questions or need to contact us, please feel free to reach out to us using the contact page within this website.  OR feel free to comment on the blogs here! No one seems to do that these days, so it would be a great surprise and pleasure to welcome you to the wheelhouse!


Character Counts In Business Too

Does your company have good character? I’m not talking about the people or “characters” within the company. While the people make up a very important part of it, I’m talking about the character of the company, itself. Good character, like TRUE branding, is based on a very specific set of criteria. For TRUE branding, we’ve determined that the brand must be True, Relevant, Unique and Engaging to have a strong, marketable brand foundation. But when it comes to character, there are six traits that form the strongest foundation: • Trustworthiness • Respect • Responsibility • Fairness • Caring • and

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A.B.C. – Always Be Converting

If I ever get caught up in the online world I like to watch the clip below (don’t watch if you’re offended by strong language…because this clip is pretty “strong”). This is the famous Always Be Closing scene from Glengarry Glen Ross where Alec Baldwin eviscerates a team of under performing real estate salesmen. In a harsh blood boiling way Baldwin reminds me to remember the phrase A.B.C….Always Be Converting. A conversion can be a product sale, a phone call, an email sign up, an SMS text marketing campaign opt in, etc. What does conversion mean to you? Have you

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10.5 Ways To Become A Branding Ninja

Assassins. Espionage artists. Spies. Mercenaries. Survivalists. Turtles? Whatever you call them, the Ninjas’ brand is simply cool as hell! They have an aura of overwhelming power, intelligence, stealth and magic that no other warring agent can touch. Sure, the “Ninja” brand has been copied, stolen and spoofed, but it just can not be duplicated. Now THAT’S a strong brand… So, when it comes to really stepping up and differentiating your product or service from your competition, why not pull some hints from the code of the Ninja into your branding? Follow The Code Of The Branding Ninja: A Branding Ninja

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Building a Better PowerPoint

Are you ready to build a better PowerPoint and absolutely make your audience gasp at your awesomeness? Well I’m not the guy to ask about the first part. I do pretty well with PowerPoint and Keynote in that I don’t use a lot of words. I have a formula for delivering more compelling presentations that breed engagement and interaction vs. note taking and word reading. If you want to know how to make unbelievable presentations regardless of context read the Rapid E Learning blog. But to get the audience thinking your’re awesome…here’s my formula. Script your entire presentation. (GASP!) “But

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“Social Media” Sleeps with the Fishes

I hope you’re still with me and please let me explain. Like many of us, I live in an always on, hyper-connected, socially engaging, linking, tweeting, statusing, emailing, automating, filtering, searching, blogging, podcasting, video’ing world that accelerates geometrically each few months. In this world it’s hard to remember that most businesses are still NOT doing much of the above as part of an overall web strategy. If I meet with 100 businesses over the next week, I’ll find that 50 are “experimenting” with some of the above and perhaps 1 or 2 are strategically using over 50% of the tools

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