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The Art of Networking – by Adam Steen at Entrefest 2011

I had the honor of working with the marketing panel and producing media for Entrefest 2011 last week.  We had some spectacular speakers and some break-out sessions on marketing, sales, technology, finances and management for entrepreneurs.  But as always, there were some standout sessions. Adam Steen’s (from 25 Connections) session on Networking was one that got a LOT of positive reactions.  Below, thanks to Adam and the Entrefest crew, we’ have captured and re-posted the session! (sorry for the typing and my loud laughter…  I was right behind the camera and couldn’t resist being involved!)

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Realizing Your God-Given Talent (A Testimonial)

Color me inspired. His name is Matt Morgan. Unassuming, but as deep and spiritual as any man I’ve ever met. Matt and I met at the monthly #CIB (Central Iowa Bloggers) event a while back. This is a great event where every first Friday of the month, bloggers, social media newbies and seasoned stud-bolts alike gather in conversation and coffee to share ideas and foster strength in our passion for blogging and social media.  It’s a joyful and exciting morning (about 6 hours worth for some) and you’re guaranteed to see a handful of new faces along with the #SMCDSM

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Optimize Your WordPress Posts / Pages in 10 Quick Minutes

With some encouragement (pleading) from our clients, we’ve gone ahead and put together some tips and tricks for organic search engine optimization using the WordPress plug-in called All in One SEO Pack. This is a general overview and just the beginning to the organic SEO process. Future videos will go into further detail on writing for SEO content and working with local search for optimization. We will have more “How-To” video tips, trick and techniques for organic SEO, marketing, brand management and more in the future.   If you’d like to see something specific, please feel free to comment below OR

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The Book That Blew The Dust From My Brain (Both Sides)

I just finished Daniel Pink’s “A Whole New Mind” after about 2 months of trying to “get my read on” (it takes discipline…  go figure).  With the holidays and starting my own business (CreateWOW), I was having troubles committing the time I needed to sit down and focus on reading and figuratively feed the monster that Michael Wagner awoke 7 years ago with “Orbiting The Giant Hairball.” ANYWAY… Pink’s book inspired me.  Not simply because he says right brainers (the more empathetic, creative and “Big Picture”- type people) are  destined to run the show; it proved to me the track

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There’s Smart, Then There’s “Wicked Smaht”

The internet has given access to information that just 10 years ago was incredibly hard to find. In a simple Google search, you could find the gross national product of Norway or simply strive to understand what a “Gross National Product” is in the first place. (yes, I had to look it up to just make sure I remembered Econ-101.) 🙂 There, see? I just opened this post with a “Smart” move to the internet to make sure I wasn’t just referencing subject matter that made me sound astute. That’s the conundrum of endlessly accessible content. Some (most, I assume)

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Holiday Gifts & Branding – A Cautionary Tale

This is the time of year that family, friends coworkers and clients alike gather to exchange the gift of cherished relationships and good wishes for a New Year.  From the obligatory Christmas card and phone call to the newly added FaceBook posts and tweets this week, the requisite merriment and well-wishing is in full swing! At the office, co-workers will play “Secret Santa” to those they generally don’t speak to for the other 51 weeks of the year. And vendors by the bus load will show up in your waiting rooms and reception areas adorned with tins-upon-tins of popcorn and

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Tis The Season For Cause Marketing

At CreateWOWmarketing, it’s no secret that cause marketing is close to our hearts and always something we’re looking out for – for ourselves and for our clients.  It’s a fantastic way to give back to a specific movement, cause, foundation or charity while raising the awareness of your brand.  CreateWOW has a done a lot of marketing for non-profits and foundations since its inception, and it never seems to get any less rewarding. With that, our friends over at Boesen the Florist have decided to show us exactly how it’s done! As one of the biggest privately owned florists in

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An (Obvious) Vision Of Interactive Marketing

Interactive marketing has shifted, it’s no longer restricted to two domains…  Duh, right?  I say that with a slight smirk…  Simply because I still find the need to say it… GAH! Many marketers are still under the impression that interactive market-share battles are only fought within Google search results and on the corporate website. In reality, marketing spread its reach to other areas (where brand conversations actually occur) years ago: social networks, bookmarking and rating sites and blogs, just to name the obvious. And all of this happened right under the noses of Maxie Marketer and Polly PR while they

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Do You Have A Studio Brand?

For those that know me, you certainly realize I have a “slight” passion for music. It scores my life (and some of yours… 😉 ) . It is ALWAYS on in my house, my office, my car, my headphones (when discretion is required) and in my heart. So when I sat in my office this morning thinking of what to write, I (of course) had my iTunes randomly playing tunes out of the thousands of choices. It shuffled from Moby and Gwen Stefani to Stevie Wonder to Stevie Vai to Ella Fitzgerald and on to Curt Cobain and Nirvana. Then

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10 Tips for Improving Your Customer Engagement

They were once a prospect…. then a lead… then a presentation opportunity… Then… well, you know the routine. But now that you’ve landed this whale (for lack of a better term), what happens? You’ve finally contracted with this client. Does the attention to this particular fish scale back (no pun intended). Is it all about the conquest? Is the honeymoon over? Well, I’m here to tell you, it better not stop there. Continued customer engagement is key to your business’ sustainability – the key to your success – and honestly should be the easiest part of your job. Or would

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