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Leadership & Parenting: “Just Do Your Best?”

My parents told me, from kindergarten through college as well as all of my years in competitive sports, “Just do your best,” and with that, I went on into the world a “fairly well-adjusted, happy kid.” I never quite excelled in school. I never quite excelled in

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VIDEO: What Are You Willing To Give Away?

What is it that you’re willing to GIVE AWAY to help build your brand? Branding isn’t necessarily about you, nor is it even about making money (although that helps). Sometimes building a brand less about what you get and more about what you give. Giving part of

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A Peek Into Our Office – White Boarding – Paper or Dry Erase?

Here’s a quick snapshot of what we do at CreateWOW to facilitate TRUE branding and integrated marketing strategies for our clients. We think we need a lot of dry erase paint or a bigger office. What do you think?

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Trade Show Marketing That Wakes The Dead

I’ve been in a bit of a trade show marketing mindset lately. Primarily, because I just helped our friends over at pcCentral with their trade show presence for the ABI “Taking Care Of Business” Conference in Des Moines. It also has to do with an ongoing, aching

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Author, Jim Collins on Iowa Entrepreneurs and Businesses

CreateWOWmarketing was honored to be asked to document the 2012 ABI “Taking Care Of Business” Conference in Des Moines, Iowa. Along with streaming amazing breakout sessions and documenting the trade show, we had the privilege of hearing the Keynote speaker, Jim Collins, author of “Good to Great”

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