What are the different types of marketing communications?

Marketing communications encompasses a variety of tactics under the marketing, P.R., and/or advertising genres. While strategic at it’s core, a good marketing communications company will be able to consult, create strategies around, and execute tactics for digital marketing, direct marketing (or direct response marketing), digital and traditional public relations, media relations, media training, video marketing, brand creative development and the development of a company or organization’s unique sales position (USP).