Marketing communications encompasses a variety of tactics under the marketing, P.R., and/or advertising genres. While strategic at it’s core, a good marketing communications company will be able to consult, create strategies around, and execute tactics for digital marketing, direct marketing (or direct response marketing), digital and traditional public relations, media relations, media training, video marketing, brand creative development and the development of a company or organization’s unique sales position (USP).
Whether marketing in a B2B (Business to business) or a B2C (Business to consumer) scenario, you need to make sure your efforts are clear and concise and centered on a well-defined set of brand standards. You marketing communications efforts need to elicit an emotional brand response and encourage engagement from your target audience.
Marketing communications creates the ability for customers to better understand the products and / or services a company or organization offers. A good marketing communications company can help differentiate your brand and help it stand out in a competitive marketplace.