Don’t Miss The Boat: Track Conversions With Landing Pages

Companies are diving into social media with a vengeance.  It’s like they saw the boat in the port for months (years?) and just bought tickets and boarded when they saw the mooring lines being cast off.  WHY? Tracking! Everyone is out there selling the tools and the “engagement,” but no one is talking about how to measure success. We constantly hear “…what about the ROI of social media?” Well, listen up. Determining the ROI of social media marketing and your efforts through your blog/website is imperative.  Too many sites have the tools installed for great engagement, but how do you

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Sweet, Intrinsic Brand Differentiation

How does your brand stand out in a crowded market?  It’s not enough to tout “great customer service” or “our focus is on quality.” Those are feeble excuses for separating your company brand from the rest.  It’s when you have a proven, quality product and recognizable trait to your brand that the differentiation will emerge.  And most times it’s not something that your marketing department or even the CEO can define. In an article from William Lozito (@WilliamLozito on Twitter) he talks about the unexpected success Sweet N’ Low has had with their current “Think Pink” campaign.  And while what

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The Interview… Who IS The Brand Chef?

Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed. The request came out of the blue (proof of building a good personal brand), but after a few Twitter direct messages and a phone call-or-two, I decided Johnny had some great things to talk about and was very interested in learning more about The Brand Chef, marketing strategies and generally what I do… (go figure). 🙂 In 19 short minutes, we covered everything

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Character Counts In Business Too

Does your company have good character? I’m not talking about the people or “characters” within the company. While the people make up a very important part of it, I’m talking about the character of the company, itself. Good character, like TRUE branding, is based on a very specific set of criteria. For TRUE branding, we’ve determined that the brand must be True, Relevant, Unique and Engaging to have a strong, marketable brand foundation. But when it comes to character, there are six traits that form the strongest foundation: • Trustworthiness • Respect • Responsibility • Fairness • Caring • and

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A.B.C. – Always Be Converting

If I ever get caught up in the online world I like to watch the clip below (don’t watch if you’re offended by strong language…because this clip is pretty “strong”). This is the famous Always Be Closing scene from Glengarry Glen Ross where Alec Baldwin eviscerates a team of under performing real estate salesmen. In a harsh blood boiling way Baldwin reminds me to remember the phrase A.B.C….Always Be Converting. A conversion can be a product sale, a phone call, an email sign up, an SMS text marketing campaign opt in, etc. What does conversion mean to you? Have you

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10.5 Ways To Become A Branding Ninja

Assassins. Espionage artists. Spies. Mercenaries. Survivalists. Turtles? Whatever you call them, the Ninjas’ brand is simply cool as hell! They have an aura of overwhelming power, intelligence, stealth and magic that no other warring agent can touch. Sure, the “Ninja” brand has been copied, stolen and spoofed, but it just can not be duplicated. Now THAT’S a strong brand… So, when it comes to really stepping up and differentiating your product or service from your competition, why not pull some hints from the code of the Ninja into your branding? Follow The Code Of The Branding Ninja: A Branding Ninja

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Building a Better PowerPoint

Are you ready to build a better PowerPoint and absolutely make your audience gasp at your awesomeness? Well I’m not the guy to ask about the first part. I do pretty well with PowerPoint and Keynote in that I don’t use a lot of words. I have a formula for delivering more compelling presentations that breed engagement and interaction vs. note taking and word reading. If you want to know how to make unbelievable presentations regardless of context read the Rapid E Learning blog. But to get the audience thinking your’re awesome…here’s my formula. Script your entire presentation. (GASP!) “But

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“Social Media” Sleeps with the Fishes

I hope you’re still with me and please let me explain. Like many of us, I live in an always on, hyper-connected, socially engaging, linking, tweeting, statusing, emailing, automating, filtering, searching, blogging, podcasting, video’ing world that accelerates geometrically each few months. In this world it’s hard to remember that most businesses are still NOT doing much of the above as part of an overall web strategy. If I meet with 100 businesses over the next week, I’ll find that 50 are “experimenting” with some of the above and perhaps 1 or 2 are strategically using over 50% of the tools

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