The Most Important Digital Marketing Question You Need to Answer

Do you want to understand digital marketing, or do you want someone to handle it for you? It’s an important and honest question. It can help you decide where your time is best spent and what’s most important to you.

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We have clients that know they need digital marketing, but don’t understand what it is, where to use it, and how they’ll find value. It’s important for us to educate our customers on what digital marketing is and how to measure its value. We should note that not every business will use digital marketing the same way, nor will they agree on what should be measured and what’s important.

One possible answer:

Yes. We have a team that can manage the digital marketing and communications strategies and activities for our company.”

Here’s what you need to think through: Digital marketing needs to be integrated across your entire business – from communications and marketing to sales and customer service. The tools and technology involved can be difficult to understand, especially if you have never used them before.

SPOKE and our team of communications professionals can help you understand the strategies that will best meet the goals for your digital marketing communications, help you understand what tools will benefit you the best, how to use them, how to measure results, and how they fit into your daily routine.

Another Possible Answer:

No. I’d like a professional digital marketing company to manage the digital marketing communications strategies and activities for our company.”

While there is always risk in trusting an external company with your marketing communications strategies and execution, the RIGHT company will be able to integrate seamlessly with your workflow, understand your brand culture, and work as an integral part of your team. Take time to make this decision. Making a quick decision to save a buck could cost you thousands of dollars and months of your time in the end. Trust us…  We’ve heard the horror stories.

While it should go unsaid, we have read about it time after time, where someone hires a college student or family member to run their digital marketing, only to ultimately be further behind than where they started. It’s important to understand, like many products and services; you get what you pay for.

So the question still stands:

Do you want to understand digital marketing, or do you want someone to handle it for you? It’s an important and honest question. It can help you decide where your time is best spent and what’s most important to you.

If you’re like many people, you understand that digital needs to play a bigger part in your overall marketing communications strategy. On the other hand, budget and time never seem to be on your side. You need to decide if you want to understand it, or want a professional digital marketing company handle it for you.

What level of interest do you have? What level of involvement will time allow? If you need help answering either of these questions, we would love to help you discover what path might be best for you and your business.

Looking for more? Please, give us a call. For more information on digital marketing strategies or to discuss your needs for marketing communications, please feel free to reach out to SPOKE Communications through our Web site contact page, email biz{at}spokecom{dot}com, or call us directly at 515-257-6584.

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SPOKE Communications, LLC

100 Court Avenue, Suite 210
Des Moines, Iowa 50309

Phone: 515.257.6584
Email: biz@spokecom.com

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