Are you in a business where it’s next to impossible to keep everyone on the same page? Maybe you need to invest in enterprise social networking. It allows for a private online environment where you can share, discuss and keep everyone up to date on projects. Honey, a new enterprise social network is free for business of 10 people or less. If you have more than 10 employees, check out their reasonable pricing options. Honey is different from some of the other social enterprise networks because you can choose how you want information to come to you. If you want
More Marketing News →Technology has been integrated into our daily lives thanks to smartphones, tablets, and social media. A new era has begun and could drastically change the landscape again. Wearable technology provides a way to extend the user experience and put even more data around your wrist or on your head. The line separating the lives we lead and the technology we use has become thin. It has enabled us to do even more with less. A View From Google Glass With the advancement of tools like Google Glass, a wearable computer that rests on your face like a pair of glasses,
More Marketing News →CreateWOW went down to Winterset, Iowa yesterday and shot some great HD web video for a new client of ours. The trip was wet and wild, but the shoot went really well. Interviews, talking head and testimonials are easy to capture in HD video for web when you have the right team on your side! Thanks to the folks at Madison County Medical Associates for allowing us to take up your facility manager’s office for the afternoon. We appreciate your time, your patience and your SWEAT! Maybe next time the air conditioner will be working?
More Marketing News →The argument continues about the value of your social media marketing on SEO. I’m here to say it once and for all, Social Media Marketing CAN Help SEO! Having accounts in FaceBook, Twitter, Google+, Pinterest et al., isn’t the end all and be all for your social media marketing efforts. That, at best is a “Level 1” effort of a good 4-Level potential program. With strategy, content and the right marketing communications partners (yes, you need help and CAN NOT do it alone), the integration of social media into your marketing plans can boost Search Engine Page Positions (SEPP) as well
More Marketing News →One of my colleagues recently asked me,”…out of all the categories of marketing, including online marketing, marketing strategy, ‘Web 2.0,’” yes he used “Air Quotes,” “…market research, etc., what was the most important?” Without hesitation I burst with, “Man, it’s Marketing 101 – Testing is imperative!” Many of my marketing friends might argue and profess that if you don’t have the right positioning statement, reach the target audience, timing, or have the right offer, you won’t succeed. And to that I say SURE! In fact, those are the very elements of a successful campaign that can be identified through proper
More Marketing News →So, we’ve been asked about the news feed on Facebook and how to assure that the pages you “Like” are showing on your wall. While it’s a simple fix, Facebook has certainly gone through some extensive efforts to make it confusing to the “general” user… Once you “Like” the page, you’ll see their posts on your wall for a short time, but if you do not engage for a period of time, Facebook’s programming assumes you’re no longer interested and takes it from your wall. This DOES NOT mean you no longer “Like” the page, but that Facebook thinks the
More Marketing News →A client asked me the other day, because I work quite a bit in video, if I encouraged others to use video to generate stronger interest in their brand. Generally… YES. But why? At the time, I couldn’t give him a definitive answer. I use many sources to create interest in the brands I manage, so to single out video made it difficult to communicate the sole benefit to their brand. Eventually, the conversation diverted to other topics, but I just couldn’t forget the question. So, out of curiosity, I clicked on the YouTube link on one of that customer’s
More Marketing News →What is it that you’re willing to GIVE AWAY to help build your brand? Branding isn’t necessarily about you, nor is it even about making money (although that helps). Sometimes building a brand less about what you get and more about what you give. Giving part of your brand is a piece of the marketing puzzle that Michael Hyatt talks about in his book, “Platform” and he illustrates this technique wonderfully at his blog, www.MichaelHyatt.com. Here is a prime example: “7 Reasons To Buy My New Book” From my perspective, if you receive permission from your target audience to GIVE
More Marketing News →I’ve been in a bit of a trade show marketing mindset lately. Primarily, because I just helped our friends over at pcCentral with their trade show presence for the ABI “Taking Care Of Business” Conference in Des Moines. It also has to do with an ongoing, aching PAIN I have from trade show marketing. Simply put, it all comes down tho this: Why do trade shows always seem like three days of the walking dead? Why can’t exhibitors at least pretend to be excited to be there for more than the reason that they aren’t staring at a flickering computer
More Marketing News →Have you become victim of the digital world of photography? On Friday the 5th of May, CreateWOWmarketing presented the following photography in communications deck to the Iowa Association of Electric Cooperatives. In our presentation, we discussed the use of photography as a STRATEGIC communication tool as well as showed the audience some tips and tricks for making their photos better – from better photo composition to photography styles and mediums that would enhance their communications needs. Then we broke out into groups and shot some test photos using some of the styles and techniques mentioned in the presentation. Overall, it
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