Holiday Gifts & Branding – A Cautionary Tale

This is the time of year that family, friends coworkers and clients alike gather to exchange the gift of cherished relationships and good wishes for a New Year.  From the obligatory Christmas card and phone call to the newly added FaceBook posts and tweets this week, the requisite merriment and well-wishing is in full swing! At the office, co-workers will play “Secret Santa” to those they generally don’t speak to for the other 51 weeks of the year. And vendors by the bus load will show up in your waiting rooms and reception areas adorned with tins-upon-tins of popcorn and

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