Posts Tagged Create WOW Marketing

A Day of Brand Marketing and Digital SEO Discovery

andrew b. clark spoke communications des moines iowa

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks

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Weibo: The Biggest Unknown Social Media Platform

Weibo. Unless you’ve lived in China for some period of time, I’d wager that this is an unfamiliar term for you, yet as a business professional, it’s time you two become acquainted. Weibo (微薄) is the stylized Mandarin term for “microblog”, a service native to China that in recent years has ignited like a wildfire across mainland netizens, akin to how Twitter has become so common-place in the United States. By “wildfire,” I mean the most popular Weibo platform, Sina Weibo (www.weibo.com), sees over 100 million posts per day (with 503 million registered users). Since 2009, most “Western” social media

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Marketing 101 – Testing Is Imperative

One of my colleagues recently asked me,”…out of all the categories of marketing, including online marketing, marketing strategy, ‘Web 2.0,’” yes he used “Air Quotes,” “…market research, etc., what was the most important?” Without hesitation I burst with, “Man, it’s Marketing 101 – Testing is imperative!” Many of my marketing friends might argue and profess that if you don’t have the right positioning statement, reach the target audience, timing, or have the right offer, you won’t succeed. And to that I say SURE! In fact, those are the very elements of a successful campaign that can be identified through proper

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If You Can’t Toot Your Own Horn, Why Have One?

We love our customers. It’s evident in the time we put into every project, the quality of work we produce and the passion we have for all things that go “WOW.”  But it’s a rarity to hear anyone from CreateWOW spouting personal accolades, or “Tooting their horn” so-to-speak. It’s just not our style… Well, today, we received a blessing and a tremendous testimonial from a client of CreateWOW and we’re going to pass along her comments and let the horn-tooting resound. Because… If You Can’t Toot Your Own Horn, Why Have One? Now, this particular client, Lindsay LeMay from Numark

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We’re Hiring – CreateWOW Needs YOU!

WOW… We’re growing again, and it’s become quite a fun ride for all of us.  While CreateWOWmarketing continues to increase in scale and scope, we’re challenged daily to maintain the service and quality we have set as a STANDARD for ALL of our clients.  That’s why we need YOU! We need the master of the impossible – someone that can handle themselves with multiple account administration for marketing and communications.  If you’re driven and want experience doing everything you see on “MadMen” (minus the sex and alcohol and general stupidity), this is the place to start.  We’re small. We’re driven

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Measuring Social Media Marketing & E-Commerce

HEY, social media marketers, are you doing your job? How do you measure the effectiveness of your services to your clients? Hours billed vs. profit gained? Sure, but measuring ROI is often a tricky game. Do you take the client’s sales reports and compare them to the activity you’ve (hopefully) documented for every campaign, or do you have a tracking mechanism that works within their e-commerce workflow? Measurement is Important All of the above questions are those that should be asked when embarking on a serious social media marketing campaign. Unfortunately, many clients have yet to understand how to ask

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5 Tips On Writing Blog Posts To Increase Traffic

I’m often asked by clients and peers, “How do I (we) increase my site traffic? How do I (we) get more people to read the blog?” Well, it’s a matter of targeted marketing, brand consistency and good writing.  All of which even the BEST writers, marketers and bloggers struggle with on EVERY post.  But once a successful post formula is found, it’s like crack. You want, no, NEED to do it over and over again until your eyeballs rollback in your head and you fall to the ground in crippling ecstasy… Okay, maybe not that far, but it’s close. 🙂

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The 8 D’s Of Successful Marketing

If I include my college internship, this September {was} my 21st year working in, on and around marketing. I’ve seen some successful campaigns. I’ve seen some pitiful campaigns. Fortunately, I’ve learned something from them all, but the most important thing I’ve learned is how to tell them apart. (Trust me, some can’t…) So what IS the difference between a successful and a pitiful marketing campaign? STRATEGY. All Marketing Strategy Is Not The Same If you walk through any marketing department or advertising agency, without a doubt, you’ll see computers, printers, scanners, cameras and all of the nifty tools that go

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A “TRUE” Joe Paterno Would Disappointed

This Joe Paterno issue is going to have the #Leadership bloggers at fever pitch. That’s expected. Because I rarely post on “leadership,” specifically, I wanted to include my commentary for the record. As a business owner, I want those that follow or may follow me in the future to know where my heart is. 1. I don’t care about Football (or any sport) when it comes to protecting humans – especially children. 2. My thoughts on being a TRUE leader.   “Lead with your heart and the rest will follow, always, unending and unwavering. Allow your fears and doubts to keep

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Leadership – 4 Ways to Battle “That’s Not My Job”

Whatever happened to the “One for all, and all for one!” mentality of yester-year?  Is this a by-product of downsizing? Corporate America has lost its sense of loyalty to its employees, forcing a loss of loyalty and pride of job from its employees.  Workers are carried along on the wave of “each man for himself”, afraid to extend a hand for fear of having it bitten. In catching up with a previous coworker about her new supervisory position, she was filling me in on the ups and downs of coming into a position with a lot of workers who were

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SPOKE Communications, LLC

100 Court Avenue, Suite 210
Des Moines, Iowa 50309

Phone: 515.257.6584
Email: biz@spokecom.com

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