Posts Tagged Branding

A Day of Brand Marketing and Digital SEO Discovery

A Day of Brand Marketing and Digital SEO Discovery

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone

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Playing Like The Big Dogs – Make Marketing a Priority

Playing Like The Big Dogs - Make Marketing a Priority

What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t

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Beware The Social Media Spell

Beware The Social Media Spell

Unfortunately, this is Social Media Marketing for many: Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Dee… Yeah, sometimes I feel like social media has cast some kind

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Five Web Marketing Questions You Need to Be Asking

Five Web Marketing Questions You Need to Be Asking

Okay, this set of five questions starts with one MAJOR Web marketing discovery question: “How successful is your Web site at accomplishing your marketing goals?” If you don’t know the answer, you need to stop reading now and set proper goals goals.  Only through goal-setting and tracking

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