Posts Tagged Branding

A Day of Brand Marketing and Digital SEO Discovery

andrew b. clark spoke communications des moines iowa

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks

More Marketing News

Playing Like The Big Dogs – Make Marketing a Priority

marketing in des moines iowa

What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t you as big as Coke?” What would be your answer? Without a lot of drama and fanfare, the answer is simply marketing. Coke made (and still makes) Marketing a Priority. (Here’s their 2013 annual report just to verify.) And you can look at the annual reports of Pepsi, Doritos, General Motors, IBM, Apple,

More Marketing News

Beware The Social Media Spell

social media expert

Unfortunately, this is Social Media Marketing for many: Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Dee… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically throughout the marketing departments of some companies. It’s easy to be seduced. It’s easy to be swayed by viral videos, tweets, and blogs with thousands of readers. It’s easy to think that social media can be the magic pill to fix marketing mishaps. But in our passionate pursuit

More Marketing News

Five Web Marketing Questions You Need to Be Asking

web marketing des moines iowa

Okay, this set of five questions starts with one MAJOR Web marketing discovery question: “How successful is your Web site at accomplishing your marketing goals?” If you don’t know the answer, you need to stop reading now and set proper goals goals.  Only through goal-setting and tracking will you know if you have an effective strategy in place. Once you have that established, work through the following five simple questions to gauge the effectiveness of your Web marketing efforts. When your visitors see your site (and your business) as value-added then doing business with you is an opportunity, not a

More Marketing News

The Entrepreneur Brand

branding entrepreneur des moines iowa marketing communications

I had the honor of heading down to southern Iowa last night to talk to the Entrepreneurship students at South West Iowa Community College (SWiCC). My charge was easy enough; explain the steps I’d taken through entrepreneurship and how branding affected my decisions and the development of my business. But then I thought a bright-eyed group of burgeoning entrepreneurs deserved more than my typical “TRUE Branding 101” spiel. This presentation required a little “from the heart?” A little “I’ve been in your shoes?” Maybe this needed to be a little more personal. Of course, branding for entrepreneurs is paramount. “Without

More Marketing News

#6SecondMarketing – Vine 002 – Basic Web Marketing

vine marketing #6SecondMarketing

Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-002 – Basic Web Marketing To play the video with sound, hover over the upper left corner and turn it on. 😉 If you have to be reminded to have a PHONE NUMBER on the front page of your website, you might need something more than just marketing help. We just earned a client because of that reason (as well as being generally awesome). The client actually said, “We had 4 marketing companies we wanted to call this week and yours was the only one with the phone number readily available on

More Marketing News

#6SecondMarketing – Vine 001

vine marketing #6SecondMarketing

Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-001 To play the video with sound, hover over the upper left corner and turn it on.  😉 Comment below to discuss your #Marketing and #Branding questions. I’ll be picking topics from the comments and other discussions throughout the weeks to share here! And what ever you do… Keep Cookin’ The Brand Chef #Vine #Marketing

More Marketing News

The Only Social Media Question You Need to Answer

marketing communications des moines iowa

Do you want to understand interactive marketing (social media), or do you want someone to handle it for you? It’s an important and honest question you should ask yourself. It can help you decide where your time is best spent and what’s most important to you. We have clients that know they need interactive marketing, but don’t understand what it is and where they will find value. It’s important for us to educate our customers on what interactive marketing is and how to measure the value. We should note that not every business will use interactive marketing the same, along

More Marketing News
Page 1 of 41234

Marketing News Updates

SPOKE Communications, LLC

100 Court Avenue, Suite 210
Des Moines, Iowa 50309

Phone: 515.257.6584
Email: biz@spokecom.com

Visit Us On FacebookVisit Us On TwitterVisit Us On GooglePlusVisit Us On YoutubeVisit Us On LinkedinCheck Our Feed

Visit Us!