4.5 Tools To Get Digital Marketing Right

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des moines digital marketing tools

This is the industrial age of digital marketing. What’s hot today will soon be yesterday’s cold fish. It seems like just a short 12 months ago, we were working on Vimeo engagement strategies and backing off email campaigns. And now, well, email is back on the table and Vimeo is no more than a greasy skid mark on your iPhone. Digital is fickle at best. But as new tools and new technologies are developed, the opportunities to build customer connections are better than ever. Digital marketing is still marketing. It’s just a variety of new tools that make it different

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Facebook’s Little Advertising Shell Game: Why You Should Do More Than Boost Post

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facebook advertising tips

It’s tempting. There it is, click it. “Boost Post.” – C’mon, BOOOOOOOST IT…  Everyone is doing it. I triple-dog dare you! Or… should you take the leap with bigger Facebook Advertising strategies? Yes, it’s the Facebook Advertising one-click answer – like peer-pressure. In one simple click, you purportedly get a “boost” to your business post; promising more eyes, more action, and more customers.  But if you’d paid attention to recent changes on Facebook, you would have witnessed the “Business Management” interface updates as well as the focus put on actual Facebook Advertising through the platform. Considering the abundance of recent

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Finding The Right Digital Marketing Agency Partner

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Is partnering with a digital marketing agency the right choice for you? Call it what you will, Digital Marketing, Social Media Marketing, Search Engine Marketing; unless you have experience in marketing and specifically navigating the digital landscape, do you have the time to do your job AND build / manage an acceptable digital footprint? With the ever-evolving nature of digital marketing, as a partner the right digital marketing agency (web agency, social media marketing company, search engine marketing company, etc.) can focus on emerging trends and technologies where your brand can best be presented and engage the customers you want

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A Day of Brand Marketing and Digital SEO Discovery

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andrew b. clark spoke communications des moines iowa

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks

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VIDEO: Quick SEO Tips for Speedy Ranking Success

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SEO tips marketing des moines iowa

Are there SEO tips for better search rank that actually work? For a lot of marketers, search engine optimization (SEO) is a mystery. From small businesses looking to make a bigger impact through SEO to mega-corporations doing their best to dominate search position, just HOW to achieve better search rank in Google, Bing and other search engines is often a challenge. SPOKE Communications works with clients to achieve the best success possible through content marketing strategies and organic search engine optimization. We’ve seen some tremendous successes as well as experienced the challenges mentioned above, but through some tried-and-true SEO practices,

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Protecting Yourself and Your Brand on Social Media

By on   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Social Media, Social Media Marketing, SPOKE News  
social media best practices des moines iowa

Do you know how to protect your brand on social media? In a recent Lunch-n-Learn for The Clarke County Development Corporation (CCDC), SPOKE Communications was honored to guide a very engaging group through some of the ups and downs of protecting information and the development of business best practices for social media marketing (2nd session in the interactive marketing series for CCDC).  The group consisted of independent entrepreneurs looking to find their bearings in the world of social media marketing to financial institutions looking to protect their brands, their employees, and their families from the risks associated with social media.

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Three Strategic Factors to Successfully Integrating Video Marketing

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digital video marketing strategy des moines

Video marketing has become the hottest trend in communications strategies. With the world turning to live streaming and video conferencing during the pandemic, it’s no wonder video has become the smart marketers’ communications tool of choice. Video’s intrinsic entertainment value and increased engagement potential is an audience’s most natural connection to you and your brand outside an actual face-to-face meeting. Now is the best time to kick off that video marketing program. So, how do you get the ball rolling integrating video marketing into your marcom strategy? While you may be a fantastic communicator, quickly adapting to social media, integrating

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Playing Like The Big Dogs – Make Marketing a Priority

By on   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Strategy  

What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t you as big as Coke?” What would be your answer? Without a lot of drama and fanfare, the answer is simply marketing. Coke made (and still makes) Marketing a Priority. (Here’s their 2013 annual report just to verify.) And you can look at the annual reports of Pepsi, Doritos, General Motors, IBM, Apple,

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10.5 Tips: Social Media Etiquette

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Blogs, microblogs, social networks like Facebook, Tumblr, Twitter, Snapchat, Instagram, LinkedIn are popping up daily.  Their availability to the masses is exciting and fun, even educational and inspirational.  Never before has it been easier to share knowledge, express creativity, build personal and business brands, and connect with others in your industry and around the globe. Because these social media channels are still fairly new to most, guidance and best practices are often shorted – to the detriment to the users as well as those within their network. So as a “Public Service” of sorts, I’ve put together a quick, 10.5

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