Social Media Marketing

An (Obvious) Vision Of Interactive Marketing

Interactive marketing has shifted, it’s no longer restricted to two domains…  Duh, right?  I say that with a slight smirk…  Simply because I still find the need to say it… GAH! Many marketers are still under the impression that interactive market-share battles are only fought within Google search results and on the corporate website. In reality, marketing spread its reach to other areas (where brand conversations actually occur) years ago: social networks, bookmarking and rating sites and blogs, just to name the obvious. And all of this happened right under the noses of Maxie Marketer and Polly PR while they

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10 Tips for Improving Your Customer Engagement

They were once a prospect…. then a lead… then a presentation opportunity… Then… well, you know the routine. But now that you’ve landed this whale (for lack of a better term), what happens? You’ve finally contracted with this client. Does the attention to this particular fish scale back (no pun intended). Is it all about the conquest? Is the honeymoon over? Well, I’m here to tell you, it better not stop there. Continued customer engagement is key to your business’ sustainability – the key to your success – and honestly should be the easiest part of your job. Or would

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Social Media Isn’t About ME!

This is a simple concept. Social media isn’t about me. If I have something to say that benefits others, I share it. Sure, I tweet about getting a parking ticket. I toot my horn when I get a good project. Heck, I even posted about my dog dying. It’s cathartic, supportive and reliable… That’s inevitable. But social media isn’t about ME. Social media is about community. Social media brings an ever-changing world together in one voice. Sometimes it creates a lasting impression.  Sometimes it leaves a bad taste. Like it or not, social media, at its core, is for the

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Put The Playbook Away – You Know This Already!

Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their clients based on “plays” they learned back in the bush leagues? The traditional approach to marketing is too linear for today’s world. Today’s target audience is constantly moving, growing and learning new technologies. But much of the marketing we see today is still formulaic and trite, as if someone in 1976 created “The Playbook For Successful Marketing” and it’s been dogmatically followed ever

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Just A Reminder… GET TO WORK!

In a conversation with one of my Des Moines social media buddies this morning, I was reminded that with the onset of CreateWOWmarketing, I’ve (As CreateWOW AND TheBrandChef) fell off a bit on my posting regularity.  Sure, it’s one of those “The cobbler’s kids have no shoes” situations.  How can I create content and meaningful posts when I’m spending 12 hours or more a day doing it for my clients? Then I remembered a post I’d written over at The Brand Chef.  It kinda shook me from my “production-boy” slumber… the contents of THAT post are below. Let me know

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A Perfectly Blogable Moment?

Create page depth. Use “these” keywords and SEO-friendly content. Blog… Blog… Blog… Post… Post… Post… I sat in a client’s office earlier this week chanting the same words that I’ve been chanting for the last three years. And then, as if I was on autopilot, I detached myself and heard myself say… “Strategic social media marketing isn’t so much having the social media tools, but knowing where and when to use them to support your brand and your targeted market.” Oh my God, did I really say that out loud? I sound like I just read it out of a

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Don’t Miss The Boat: Track Conversions With Landing Pages

Companies are diving into social media with a vengeance.  It’s like they saw the boat in the port for months (years?) and just bought tickets and boarded when they saw the mooring lines being cast off.  WHY? Tracking! Everyone is out there selling the tools and the “engagement,” but no one is talking about how to measure success. We constantly hear “…what about the ROI of social media?” Well, listen up. Determining the ROI of social media marketing and your efforts through your blog/website is imperative.  Too many sites have the tools installed for great engagement, but how do you

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SPOKE Communications, LLC

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