Social Media Marketing

Damn Social Media, You Are So Distracting

The view on whether social media is a distraction or a necessity during the workday is a polarizing topic. If you are on Julie Morgenstern’s side then one should limit their SM usage to 10 minutes a day, because you have a business to run after all. On the other end of the spectrum you will find Peter Shankman who believes you must always look at potential new clients and what your competition is doing. In some cases social media use may not even be up to you at all, but to your boss or the corporations view point on

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A TRUE Brand’s Love Affair With Social Media

It was a great honor to have local marketing specialist and the Social Media Manager from The Des Moines Social Club, Laura Gaulke ( @allauremkt ), invite The Brand Chef (me) to do a presentation at the Social Media Love-Hate Affair. Because of their deep ties to the local social media community, the cause, raising funds for The Des Moines Social Club building / relocation, was perfect.  Eight speakers were lined up to present on their (or their business’) relationships with social media.  Topics covered everything from personal and corporate security, to geo-location marketing and, of course, my presentation on

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Blowin’ Up The New Tech Bubble!

It is official you (and your Mother) can now buy a share of LinkedIn As we wrote in a previous post, more social media stocks are going public this year. LinkedIn has beat Facebook, Skype, Zynga, Twitter and Groupon to the metaphorical punch. The price per share at closing time May 19th had settled on $94.25 more then doubling the IPO of $45. That means that the market value represents almost 37 times last years sales for LinkedIn or $8.9 billion. Lets compare this to Google Inc’s shares that are valued at just under six times sales for 2010. Warning

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Hear That Ringing? It’s Your Social Media Phone…

On Wednesday of last week, I gave Mediacom a call on the Social Media Phone. HOW? By doing this, I posted on Twitter: “Hey Mediacom, my web connection is on the fritz, can you guys please give me a call?” Why did I post it to Twitter instead of just picking up my “real” phone? Well, a couple reasons: I HATE being on hold.  And anyone that’s EVER called Mediacom knows that’s their favorite game. And I know from past engagements that Mediacom is listening and answers the “Social Media Phone” Is Social Media becoming a new channel for customer

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Small Business Still Requires Big Planning

There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans. One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among small business jumped from a meager 12% in 2008 to 24% in the following year (Yes, doubled). Of those using social media, 69% post regular updates / articles of relevance to sites like FaceBook and LinkedIn. Two additional stats that made me smile were: 54% monitor positive / negative feedback via social networks,

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*VIDEO* EntreFest 2011 Closes with Great Reviews!

Entrefest was such a HUGE success this year that we just HAD to show the world how much fun we had. The EntreFest program covered workshops and seminars for small to medium sized businesses (SMB) and entrepreneurs covering everything from social media, marketing and search engine optimization to financial structuring for small business, sales and networking. It was a VERY full few days, but we ALL took something valuable away from it.

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Realizing Your God-Given Talent (A Testimonial)

Color me inspired. His name is Matt Morgan. Unassuming, but as deep and spiritual as any man I’ve ever met. Matt and I met at the monthly #CIB (Central Iowa Bloggers) event a while back. This is a great event where every first Friday of the month, bloggers, social media newbies and seasoned stud-bolts alike gather in conversation and coffee to share ideas and foster strength in our passion for blogging and social media.  It’s a joyful and exciting morning (about 6 hours worth for some) and you’re guaranteed to see a handful of new faces along with the #SMCDSM

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Optimize Your WordPress Posts / Pages in 10 Quick Minutes

With some encouragement (pleading) from our clients, we’ve gone ahead and put together some tips and tricks for organic search engine optimization using the WordPress plug-in called All in One SEO Pack. This is a general overview and just the beginning to the organic SEO process. Future videos will go into further detail on writing for SEO content and working with local search for optimization. We will have more “How-To” video tips, trick and techniques for organic SEO, marketing, brand management and more in the future.   If you’d like to see something specific, please feel free to comment below OR

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There’s Smart, Then There’s “Wicked Smaht”

The internet has given access to information that just 10 years ago was incredibly hard to find. In a simple Google search, you could find the gross national product of Norway or simply strive to understand what a “Gross National Product” is in the first place. (yes, I had to look it up to just make sure I remembered Econ-101.) 🙂 There, see? I just opened this post with a “Smart” move to the internet to make sure I wasn’t just referencing subject matter that made me sound astute. That’s the conundrum of endlessly accessible content. Some (most, I assume)

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Tis The Season For Cause Marketing

At CreateWOWmarketing, it’s no secret that cause marketing is close to our hearts and always something we’re looking out for – for ourselves and for our clients.  It’s a fantastic way to give back to a specific movement, cause, foundation or charity while raising the awareness of your brand.  CreateWOW has a done a lot of marketing for non-profits and foundations since its inception, and it never seems to get any less rewarding. With that, our friends over at Boesen the Florist have decided to show us exactly how it’s done! As one of the biggest privately owned florists in

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SPOKE Communications, LLC

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Des Moines, Iowa 50309

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