Social Media Marketing

Social Media Marketing CAN Help SEO!

The argument continues about the value of your social media marketing on SEO. I’m here to say it once and for all, Social Media Marketing CAN Help SEO! Having accounts in FaceBook, Twitter, Google+, Pinterest et al., isn’t the end all and be all for your social media marketing efforts. That, at best is a “Level 1” effort of a good 4-Level potential program.  With strategy, content and the right marketing communications partners (yes, you need help and CAN NOT do it alone), the integration of social media into your marketing plans can boost Search Engine Page Positions (SEPP) as well

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Facebook’s Graph Search Just Made Content Marketing More Powerful

If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in Facebook more of an honest “query-style” approach – wherein it will search for your specific terms as usual, but also suggest related results based on varying degrees of separation between your query and the related returns. So, from a content marketing standpoint, if you have been strategically building relevant content through your posts on and to Facebook, Facebook’s Graph Search just made your content marketing more powerful! From NBCNews.com:

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How to Control Your Facebook Page Feed

So, we’ve been asked about the news feed on Facebook and how to assure that the pages you “Like” are showing on your wall. While it’s a simple fix, Facebook has certainly gone through some extensive efforts to make it confusing to the “general” user… Once you “Like” the page, you’ll see their posts on your wall for a short time, but if you do not engage for a period of time, Facebook’s programming assumes you’re no longer interested and takes it from your wall. This DOES NOT mean you no longer “Like” the page, but that Facebook thinks the

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Use Video To Generate Interest In Your Brand

A client asked me the other day, because I work quite a bit in video, if I encouraged others to use video to generate stronger interest in their brand.  Generally… YES.  But why? At the time, I couldn’t give him a definitive answer. I use many sources to create interest in the brands I manage, so to single out video made it difficult to communicate the sole benefit to their brand. Eventually, the conversation diverted to other topics, but I just couldn’t forget the question. So, out of curiosity, I clicked on the YouTube link on one of that customer’s

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Occasionally, The King Needs Good Damage Control

Yes. For those of you that might have been hiding under a rock on Monday, there was a HUGE disturbance in the force. It was like the voices of millions of websites cried out and were suddenly silenced all at once. Our King, our Mohamed atop the mountain was … down. For hours on Monday the King of all web domains, GoDaddy, was nowhere to be found, on the web or anywhere else for that matter. Well, at least it seemed like it. With that, millions of websites and interactive outposts such as email accounts, e-commerce sites and blogs were

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We’re Hiring – CreateWOW Needs YOU!

WOW… We’re growing again, and it’s become quite a fun ride for all of us.  While CreateWOWmarketing continues to increase in scale and scope, we’re challenged daily to maintain the service and quality we have set as a STANDARD for ALL of our clients.  That’s why we need YOU! We need the master of the impossible – someone that can handle themselves with multiple account administration for marketing and communications.  If you’re driven and want experience doing everything you see on “MadMen” (minus the sex and alcohol and general stupidity), this is the place to start.  We’re small. We’re driven

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What Is This “Brand” You Speak Of…?

It seems you can’t swing a dead cat these days without hitting a “Brand” expert. No cats were harmed in the writing of this blog. Seriously – type “branding” into your search engine and see what pops up!  More than 10 pages of branding blogs and websites. While there ARE companies who know branding and how it works, there are also companies who just use a lot of big words and involved formulas to make them sound like they know what they’re talking about.  So, how do you weed out the experts from the snake-oil salesmen? Let TRUE Branding be

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Measuring Social Media Marketing & E-Commerce

HEY, social media marketers, are you doing your job? How do you measure the effectiveness of your services to your clients? Hours billed vs. profit gained? Sure, but measuring ROI is often a tricky game. Do you take the client’s sales reports and compare them to the activity you’ve (hopefully) documented for every campaign, or do you have a tracking mechanism that works within their e-commerce workflow? Measurement is Important All of the above questions are those that should be asked when embarking on a serious social media marketing campaign. Unfortunately, many clients have yet to understand how to ask

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Social Reputation Management – SHOULD You?

When it comes to SOCIAL media, I’m often asked by customers and peers alike “What can I do to really manage my brand’s reputation through social media?” (Yes, somewhat a redundant question, but I’ll get to that in another post…) Well, a lot of that answer depends on the circumstances in which your “reputation” finds itself.  In the case below, I had a conversation about a peer’s client wanting “Edit” reviews on FourSquare… Hmmmmm As always, I try to keep my advice “Above The Line” and beneficial to all parties, but the implications of what the client wanted to do

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Social Media: Efficiency Tool or Necessary Evil?

Social Media. It’s everywhere – our computers, our phones, our video game consoles.  We hear the phrase in television shows and commercials.  You see the logos in shop windows encouraging you to “Like us on Facebook!” or “Follow us on Twitter!”  Most of us DO, too.  Just trying to keep a finger on the pulse of the world around us, afraid of missing out on something. How do YOU use your social media outlets?  Is it for business and marketing?  Do you strictly use Facebook and Twitter to connect with potential clients/customers?  Is it a platform for your political/religious views

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