Brand Marketing

We’re Hiring – CreateWOW Needs YOU!

WOW… We’re growing again, and it’s become quite a fun ride for all of us.  While CreateWOWmarketing continues to increase in scale and scope, we’re challenged daily to maintain the service and quality we have set as a STANDARD for ALL of our clients.  That’s why we need YOU! We need the master of the impossible – someone that can handle themselves with multiple account administration for marketing and communications.  If you’re driven and want experience doing everything you see on “MadMen” (minus the sex and alcohol and general stupidity), this is the place to start.  We’re small. We’re driven

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What Is This “Brand” You Speak Of…?

It seems you can’t swing a dead cat these days without hitting a “Brand” expert. No cats were harmed in the writing of this blog. Seriously – type “branding” into your search engine and see what pops up!  More than 10 pages of branding blogs and websites. While there ARE companies who know branding and how it works, there are also companies who just use a lot of big words and involved formulas to make them sound like they know what they’re talking about.  So, how do you weed out the experts from the snake-oil salesmen? Let TRUE Branding be

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How To Fight The Cost Of “Free” Media

There’ IS a price to “FREE” media production; while it may not show on the books, it will show on your brand. Buying radio or television media production is every creative’s worst nightmare. The schedules are hard to plan – especially in the “Political” and “Sporting” blitz months. Any positive calendar can be preempted at the drop of a very well financed hat.  Budgeting is often a guessing game and costly without the right media partner or a person at the station “going to bat” for you. And God forbid if the spots are produced at the station…   (think

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The 8 D’s Of Successful Marketing

If I include my college internship, this September {was} my 21st year working in, on and around marketing. I’ve seen some successful campaigns. I’ve seen some pitiful campaigns. Fortunately, I’ve learned something from them all, but the most important thing I’ve learned is how to tell them apart. (Trust me, some can’t…) So what IS the difference between a successful and a pitiful marketing campaign? STRATEGY. All Marketing Strategy Is Not The Same If you walk through any marketing department or advertising agency, without a doubt, you’ll see computers, printers, scanners, cameras and all of the nifty tools that go

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Can Peer Pressure Harm Your TRUE Brand?

We all want to be liked.  We all want to be the coolest and we all care what others think of us.  This is true in the corporate world, as well as in our personal lives.  But how do you know when to take peers’ “advice” and when to ignore it? In a previous business life, I worked in retail.  Fast-paced, exciting, challenging – and Brand centered.  One day, a “Secret Shopper” came into our store, quietly sizing us up, checking our customer service skills and the overall shopping experience.  His “findings” were then written into a not-so-nice blog post

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VIDEO: Focus Your Social Media Marketing

Trying to control social media is like trying to drink the ocean one cup at a time. For successful marketing and communications, companies need to TARGET their social media efforts to their local level to better engage with their audience. Using Twitter Hashtags, Facebook Groups and Events as well as some common sense, the following video explains how to create a more focused social media marketing approach. Focus Your Social Media Marketing Hat tip to our friends at The Des Moines Social Media Club, including Tom Brazelton (@TomBrazelton on twitter_ and the whole @SMCDSM crew as well as a BIG

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What’s In A Social Media Name?

One must be mindful of company name when joining social media outlets. Facebook and Twitter have millions of users so one assumes this tool would be on the forefront of any business person’s mind before making a huge name announcement. Alas, last week Netflix CEO Reed Hastings announced that Netflix has transformed its DVD via mail side of the business into Qwikster. This change makes sense with streaming video gaining popularity while one-day Qwikster may go the way of cassette tapes. Although, that is neither here nor there. The real issue at hand is that the people at Netflix neglected

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VIDEO: “Are You Too Big To SMILE?”

CreateWOWmarketing travels through rural Iowa asking the simple question, “Is your brand too big to smile?” Finding that small town courtesy and respect seems to reflect in a size of company brand as well, Andrew B. Clark (The Brand Chef) questions why and how your brand could benefit from just a simple smile. 🙂

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Should You Pay For Social Media?

People want to do their own marketing, advertising and PR to save money. Unfortunately (or fortunately – however you want to look at it), What they quickly realize is that time IS money and lots of time is going to be spent trying to…

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Finding The Face Of Ag Marketing

If you didn’t realize it, AGRICULTURE is big business – not just the growing of plants and livestock production aspects, which luckily has seen an uptick even in the struggling financial economy as of late.  We’re talking the business of being involved in the “Ag” world. Agritourism, Ag education, Ag sciences and others have all seen a huge surge of interest and involvement in the past decade. No longer do we drive through the green fields of Iowa, Nebraska and other Midwest states and just see corn, beans, pigs, cows, more corn, more beans, more pigs…  well, you get our

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SPOKE Communications, LLC

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Des Moines, Iowa 50309

Phone: 515.257.6584
Email: biz@spokecom.com

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