Brand Marketing

Can You Name A Local Brand?

Last week we hit the streets with our office Ron Burgundy. We wanted to know a few simple things from the people of Des Moines. We were on a mission to find out what would happen if we asked people simple questions about branding and marketing. We wanted to know the true thoughts and feelings of other members of our great city. Could they name a local brand(s)? What was the biggest brand they could think of Are there any brands they associate with? What makes them say WOW? The responses were all across the board. If you are thinking

More Marketing News

Weibo: The Biggest Unknown Social Media Platform

Weibo. Unless you’ve lived in China for some period of time, I’d wager that this is an unfamiliar term for you, yet as a business professional, it’s time you two become acquainted. Weibo (微薄) is the stylized Mandarin term for “microblog”, a service native to China that in recent years has ignited like a wildfire across mainland netizens, akin to how Twitter has become so common-place in the United States. By “wildfire,” I mean the most popular Weibo platform, Sina Weibo (www.weibo.com), sees over 100 million posts per day (with 503 million registered users). Since 2009, most “Western” social media

More Marketing News

Social Media Marketing CAN Help SEO!

The argument continues about the value of your social media marketing on SEO. I’m here to say it once and for all, Social Media Marketing CAN Help SEO! Having accounts in FaceBook, Twitter, Google+, Pinterest et al., isn’t the end all and be all for your social media marketing efforts. That, at best is a “Level 1” effort of a good 4-Level potential program.  With strategy, content and the right marketing communications partners (yes, you need help and CAN NOT do it alone), the integration of social media into your marketing plans can boost Search Engine Page Positions (SEPP) as well

More Marketing News

Marketing 101 – Testing Is Imperative

One of my colleagues recently asked me,”…out of all the categories of marketing, including online marketing, marketing strategy, ‘Web 2.0,’” yes he used “Air Quotes,” “…market research, etc., what was the most important?” Without hesitation I burst with, “Man, it’s Marketing 101 – Testing is imperative!” Many of my marketing friends might argue and profess that if you don’t have the right positioning statement, reach the target audience, timing, or have the right offer, you won’t succeed. And to that I say SURE! In fact, those are the very elements of a successful campaign that can be identified through proper

More Marketing News

Facebook’s Graph Search Just Made Content Marketing More Powerful

If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in Facebook more of an honest “query-style” approach – wherein it will search for your specific terms as usual, but also suggest related results based on varying degrees of separation between your query and the related returns. So, from a content marketing standpoint, if you have been strategically building relevant content through your posts on and to Facebook, Facebook’s Graph Search just made your content marketing more powerful! From NBCNews.com:

More Marketing News

Use Video To Generate Interest In Your Brand

A client asked me the other day, because I work quite a bit in video, if I encouraged others to use video to generate stronger interest in their brand.  Generally… YES.  But why? At the time, I couldn’t give him a definitive answer. I use many sources to create interest in the brands I manage, so to single out video made it difficult to communicate the sole benefit to their brand. Eventually, the conversation diverted to other topics, but I just couldn’t forget the question. So, out of curiosity, I clicked on the YouTube link on one of that customer’s

More Marketing News

Cloud Computing 101 and ScaleFaster.com

I have always been a little confused about “Cloud Computing” and what it really means or what benefits hit holds for my business. What are the risks of moving our data to the cloud? How does accessing the cloud work when it comes to productivity and my company? A lot of these questions were recently answered – as well as many other needs my company has. When I met with Scale Faster, a cloud based I.T. managed services company in central Iowa, the definition of cloud computing and managed I.T. was suddenly made very clear. That and the innovative “retail”

More Marketing News

Occasionally, The King Needs Good Damage Control

Yes. For those of you that might have been hiding under a rock on Monday, there was a HUGE disturbance in the force. It was like the voices of millions of websites cried out and were suddenly silenced all at once. Our King, our Mohamed atop the mountain was … down. For hours on Monday the King of all web domains, GoDaddy, was nowhere to be found, on the web or anywhere else for that matter. Well, at least it seemed like it. With that, millions of websites and interactive outposts such as email accounts, e-commerce sites and blogs were

More Marketing News

VIDEO: What Are You Willing To Give Away?

What is it that you’re willing to GIVE AWAY to help build your brand? Branding isn’t necessarily about you, nor is it even about making money (although that helps). Sometimes building a brand less about what you get and more about what you give. Giving part of your brand is a piece of the marketing puzzle that Michael Hyatt talks about in his book, “Platform” and he illustrates this technique wonderfully at his blog, www.MichaelHyatt.com.  Here is a prime example: “7 Reasons To Buy My New Book” From my perspective, if you receive permission from your target audience to GIVE

More Marketing News

Trade Show Marketing That Wakes The Dead

I’ve been in a bit of a trade show marketing mindset lately. Primarily, because I just helped our friends over at pcCentral with their trade show presence for the ABI “Taking Care Of Business” Conference in Des Moines. It also has to do with an ongoing, aching PAIN I have from trade show marketing. Simply put, it all comes down tho this: Why do trade shows always seem like three days of the walking dead? Why can’t exhibitors at least pretend to be excited to be there for more than the reason that they aren’t staring at a flickering computer

More Marketing News
Page 3 of 612345...Last »

Marketing News Updates

SPOKE Communications, LLC

100 Court Avenue, Suite 210
Des Moines, Iowa 50309

Phone: 515.257.6584
Email: biz@spokecom.com

Visit Us On FacebookVisit Us On TwitterVisit Us On GooglePlusVisit Us On YoutubeVisit Us On LinkedinCheck Our Feed

Visit Us!