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The King is Dead! Or: Storytelling Is The Lifeline That Rescues Brands.

The King is Dead! Or: Storytelling Is The Lifeline That Rescues Brands.

“Content is King.” I heard them repeat that phrase over and over. “Content is King.” “Content is King,” meaning, content is what really matters, what rules the marketing world. “Content is King” breathing life into a static world of 1s and 0s, where otherwise, your target audience

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VIDEO: Quick SEO Tips for Speedy Ranking Success

VIDEO: Quick SEO Tips for Speedy Ranking Success

Are there SEO tips for better search rank that actually work? For a lot of marketers, search engine optimization (SEO) is a mystery. From small businesses looking to make a bigger impact through SEO to mega-corporations doing their best to dominate search position, just HOW to achieve

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Protecting Yourself and Your Brand on Social Media

Protecting Yourself and Your Brand on Social Media

Do you know how to protect your brand on social media? In a recent Lunch-n-Learn for The Clarke County Development Corporation (CCDC), SPOKE Communications was honored to guide a very engaging group through some of the ups and downs of protecting information and the development of business

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Now’s The Time – Simple Steps to Creating A Video Marketing Strategy

Now's The Time - Simple Steps to Creating A Video Marketing Strategy

Video marketing has become the latest hot trend in communications strategies. With its entertainment value, not to mention its engagement value, video is your target audience’s best connection to you outside a face-to-face meeting. How do you get the ball rolling with a video marketing strategy? While

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Playing Like The Big Dogs – Make Marketing a Priority

Playing Like The Big Dogs - Make Marketing a Priority

What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t

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